A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in the past one year.

1. Snapshot of Digital India
August 2013

2. Snapshot of Digital India December 2013
CONNECTIVITY
(August 2012) – 31 million
(November 2012) – 30 million
LANDLINE
(February 2013) - 29 million
(November 2013) - 29.28 million
(August 2012) – 934.09 million
(November 2012) – 890 million
MOBILES
(February 2013) - 892.02 million
(November 2013) – 870.58 million

3. Snapshot of Digital India December 2013
(August 2012) – 123 million
(February 2013) – 150 million
(November 2012) – 137 million
(November 2013) – 205 million
INTERNET
CONNECTIONS
BROADBAND
CONNECTIONS
(August 2012)
14.82 million
INTERNET
THROUGH
MOBILE
(August 2012)
14.82 million
(November 2012)
78.7 million
(November 2012)
15.08 million
(November 2013)
15.36 million
(February 2013)
15 million
(February 2013)
87.1 million
(November 2013)
110 million

4. Snapshot of Digital India December 2013
SOME STATISTICS ON CONNECTIVITY
Mumbai has the highest
number of internet users
(12 million) followed by Delhi
(8.1 million) and Hyderabad
(4.7 million)
Year-on-Year
growth in the
number of Internet
users : 40%
64% of Indian
mobile users
are male
Number of
internet
users in
urban
India: 137
Million
Number of mobile internet
users in rural India:
25 million
Number of internet
users in rural India:
68 Million
Number of mobile internet
users in urban India:
85 million
The penetration of mobiles is
highest (75%) among the age
group of 19-24 years
More than 65% of Indian
mobile users are below 35
years of age

5. Snapshot of Digital India December 2013
BROADBAND SPEEDS ACROSS COUNTRIES
HONG KONG
Speed (Mbps): 71.43
SOUTH KOREA
Speed (Mbps): 47.18
SINGAPORE
Speed (Mbps): 52.78
ROMANIA
Speed (Mbps): 49.85
BRAZIL
Speed (Mbps): 9.17
JAPAN
Speed (Mbps): 40.74
SWEDEN
Speed (Mbps): 42.06
USA
Speed (Mbps): 20.74
INDIA
Speed (Mbps): 4.15

6. GLOBAL SMARTPHONE MARKET SHARES
By Brand
Snapshot of Digital India December 2013
By Operating System
35 %
81.0 %
13.4 %
12.9 %
5.1 %
3.6 %
4.8 %
1.7 %
4.3 %
0.6 %
37.3 %
Others
Others

7. INDIAN SMARTPHONE MARKET SHARES
By Brand
By Operating System
Others
23%
90%
21%
10%
06%
04%
34%
01%
Snapshot of Digital India December 2013
Others
10%
*Operating system figures unchanged since August 2013 owing to lack of availability of published research

8. Snapshot of Digital India December 2013
YEAR-ON-YEAR GROWTH IN THE INDIAN MOBILE HANDSET
MARKET - 2013
• Mobile Handsets: 62.9 million (8.3%)
• Feature Phones: 51.8 million (-3.7%)
• Smartphones: 11.1 million (123%)
PERCENTAGE SHARE OF MOBILE HANDSET PAGEVIEWS
BY OPERATING SYSTEM
24.4%
32%
14.8%
12%
1%

9. Snapshot of Digital India December 2013
GLOBAL TABLET MARKET SHARES
By Brand
7.4%
29.6%
4.8%
20.4%
Others
35.3%
2.5%
By Operating System
0.2%
67%
28.3%
4.5%
*Operating system figures unchanged since August 2013 owing to lack of availability of published research

10. Snapshot of Digital India December 2013
INDIAN TABLET MARKET SHARES
By Brand
4.3%
19%
8.5%
6.4%
7.8%
By Operating System
1%
88%
10%
1%
*Operating system figures unchanged since August 2013 owing to lack of availability of published research

11. DESKTOP BROWSER MARKET SHARES
Snapshot of Digital India December 2013
Global
39.1%
28.83%
20.43%
8.27%
1.19%
2.14%
India
49.5%
29%
15.4%
2.19%
1.78%
1.35%

12. MOBILE BROWSER MARKET SHARES
Snapshot of Digital India December 2013
Global
25.68%
23.68%
19.23%
10.48%
5.86%
4.78%
2.88%
India
31.4%
30.7%
12%
10.35%
7.9%
0.9%
2.19%

13. Snapshot of Digital India December 2013
SOCIAL MEDIA NUMBER OF USERS: GLOBAL
1.15 billion
130+ million
500+ million
70 million
500+ million
238+ million
267 million

14. SOCIAL MEDIA NUMBER OF USERS: INDIA
115 million
77.49 million
20 million
Snapshot of Digital India December 2013
23 million
(active users – 36.9 million)**
55 million
8.12 million
2.93 million
*Number of users for G+ and Pinterest unchanged since August 2013 owing to lack of availability of published research
** Based on Washington Post’s report: http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/

15. SOCIAL MEDIA STATISTICS - GLOBAL
Snapshot of Digital India December 2013
700 YouTube video links are shared on Twitter every minute
70% of B2C marketers have acquired a customer through Facebook
43% of marketers in USA have found a customer through LinkedIn
50% of technology companies have acquired a customer through Twitter
25% of consumers who complain about products on Facebook or
Twitter expect a response within 1 hour
41% of online B2C marketers use Google+, compared to 39% of B2B marketers
Tumblr users spend an average of 14 minutes per visit, about a minute-and-a-half
longer than the average Facebook visit, and a few minutes longer than the average Twitter visit

16. SOCIAL MEDIA STATISTICS - INDIA
Snapshot of Digital India December 2013
India is predicted to become the 2nd highest internet user after China by 2014 and
overtake the number of internet users in USA
Blogs have seen year-on-year growth of 48% making it the fastest growing web category
Only 9% of the active internet users transact online
Over 40% of searches on Google originate from mobile devices
30% of Facebook users in India are mobile-only Internet users and
30% of new registrations come through mobile

17. SOCIAL MEDIA STATISTICS - INDIA
Snapshot of Digital India December 2013
India has recorded the highest social networking growth of 37.4% in 2013
India has 7.59% of market share for Facebook and a penetration of 7.7% of
total population
For Facebook there are 76% male users and 24% female users in India, compared to 46%
and 54% in the United States and 47% and 53% in Brazil
Vodafone India Official Facebook page has the highest number of ‘Likes’. Telecom and
mobile brands top the list of ‘number of Likes’ in India
10,000 full-length Indian movies and 95% of India’s music catalogue, both in Hindi as
well as regional languages is available on YouTube

18. SOCIAL MEDIA AND ELECTIONS - 2014
•
•
•
Snapshot of Digital India December 2013
As per a recent Google survey, social media can have an impact on around 30 per cent seats in Lok Sabha
Elections 2014.
It is likely to influence 160 of India’s 543 Parliament constituencies, making Facebook and Twitter users the
nation’s newest voting bloc
Narerdra Modi has the highest number of twitter followers (2.8Mn) amongst the politicians
- Top 5 Politician Facebook Fan Pages in India
Narendra Modi
Arvind Kejriwal
Vasundhara Raje
Vijay Goel
Mamata Banerjee
Sonia Gandhi
Arvind Kejriwal
- Top 5 Most Mentioned Indian Politicians
Narendra Modi
Rahul Gandhi
Manmohan Singh

19. Sachin’s 200th Test Match
on Social Media
Snapshot of Digital India December 2013

20. SACHIN TENDULKAR ADDS A SOCIAL MEDIA RECORD TO HIS LIST!
Snapshot of Digital India December 2013
#ThankYouSachin
A lot of contests
leveraged
the match too.
4 million
Views for the
Digigraph
3 million
tweets
with the
hash tag
A thank you
message came from
Sachin Tendulkar himself,
acknowledging the
campaign becoming the
most retweeted tweet in
India, with the counter
standing at 16,888 RTs
and 11,389 favorites.
*Digigraph - Digigraph – A website through which customized images with messages from
Sachin got generated as soon as a tweet with the #ThankYouSachin was sent.

21. STAR SPORTS: I WAS THERE CAMPAIGN
Snapshot of Digital India December 2013
Each stand was photographed at regular durations during the match. People could select their stand, download the
photograph of that stand, tag themselves, and share it across social media.
Star sports.com: 3.5 million visitors for the test series

22. Snapshot of Digital India December 2013
SAKRI : 10 DAYS OF 10 TENDULKAR CONTEST
A series of contests like quizzes, messages, etc. were done over a period of 10 days and
the prize was a bat autographed by Sachin Tendulkar.

23. KASPERSKY CONTEST ON FACEBOOK
Snapshot of Digital India December 2013
Participants had to answer questions about Sachin Tendulkar and those who got
all the answers correct had a chance to win either an autographed bat or a
chance to meet Sachin Tendulkar.

24. TWITTER CONTESTS
Snapshot of Digital India December 2013

25. SOURCES
Snapshot of Digital India December 2013
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http://www.trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-Sep,%2013.pdf
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http://www.telecomlead.com/smart-phone/samsung-india-smartphone-market-s
hare-reaches-34-micromax-21-apple-1-5-in-q3-canalys-19200/
http://gs.statcounter.com/?PHPSESSID=4odfr4tnq77njppb04rfjldlp2#mobile_browser
-IN-monthly-201210-201310
http://www.idc.com/getdoc.jsp?containerId=prUS24420613
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http://cmrindia.com/india-overall-tablet-shipments-in-april-june-2013-touch-1-15-million-units-market-regains-momentum-to-clock-over-a-million-units-perquarter-with-devices-from-as-many-as-70-vendors/
http://www.exchange4media.com/53235_facebook-twitter-users-the-nations-newest-voting-bloc.html
http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
http://www.thehindubusinessline.com/industry-and-economy/info-tech/number-of-facebook-users-in-india-rises-to-65-m/article4009275.ece
http://www.thehindubusinessline.com/industry-and-economy/info-tech/india-to-have-worlds-largest-facebook-population-by-2016-study/article5371249.ece
http://www.financialexpress.com/news/india-turkey-leads-in-143.3-mn-false-and-duplicate-facebook-account/1190099
http://www.socialbakers.com/facebook-statistics/india
http://www.allin1social.com/facebook/country_stats/
http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
http://tech2.in.com/news/social-networking/saudi-arabia-has-most-active-twitter-users-india-21st-in-the-world/920636
http://www.beevolve.com/twitter-statistics/
http://www.socialbakers.com/countries/linked-in-country-detail/india
http://www.hindustantimes.com/business-news/we-have-10-000-full-length-indian-movies-on-youtube-google-india-chief/article1-1123030.aspx
https://www.quantcast.com/tumblr.com?country=IN
http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/

26. SOURCES
Snapshot of Digital India December 2013
http://www.searchenginepeople.com/blog/20-tumblr-stats-marketers-cant-ignore.html
http://www.medianama.com/2013/11/223-whatsapp-25million-india-users/
http://www.netmarketshare.com/
http://www.netmarketshare.com/
http://www.firstreporter.org/internet-usage-statistics-india-2nd-highest-internet-user-2014/
http://www.business-standard.com/article/technology/rural-india-internet-penetration-still-hovers-low-at-6-7-113102200523_1.html
http://articles.economictimes.indiatimes.com/2013-11-09/news/43855616_1_active-users-twitter-account-social-media-usage
http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013?utm_source=Webbiquity
http://timesofindia.indiatimes.com/tech/tech-news/internet/Online-bus-bookings-grew-by-185-IAMAI/articleshow/23003211.cms
http://www.indiadigitalreview.com/news/mobile-driving-internet-penetration-india-avendus/14573
http://download.hexagram.com/The%20State%20of%20Native%20Advertising%202014.pdf
http://www.mxmindia.com/2013/06/narendra-modi-is-most-mentioned-political-leader-on-social-media-blogworks-study/#sthash.xe5U6m4X.dpuf
http://www.socialbakers.com/facebook-pages/politics/india/
http://en.wikipedia.org/wiki/Communications_in_India
http://indiatechonline.com/snapshot.php
http://indiatechonline.com/snapshot.php
http://indiatechonline.com/snapshot.php
http://indiatechonline.com/snapshot.php
http://www.medianama.com/2012/08/223-june-2012-india-has-14-50m-broadband-connections-695-80m-active-mobile/
http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/
http://timesofindia.indiatimes.com/tech/tech-news/telecom/Uttar-Pradesh-Tamil-Nadu-top-in-mobile-penetration/articleshow/19909474.cms?
http://indiatechonline.com/snapshot.php
http://www.medianama.com/2013/03/223-january-2013-total-708-04m-active-mobile-base-in-india-15-01m-broadband/
http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
http://www.indiachatforum.net/Thread-india-and-internet
http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html
http://www.iamai.in/PRelease_detail.aspx?nid=2648&NMonth=9&NYear=2012
http://www.iamai.in/Upload/Research/1920134430502/Vernacular_Report_Final_Jan_13_65.pdf
http://m.timesofindia.com/articleshow/20049156.cms
http://indiatechonline.com/snapshot.php

27. SOURCES
Snapshot of Digital India December 2013
http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/
http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/
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http://indiatechonline.com/snapshot.php
http://www.gartner.com/newsroom/id/2482816
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http://www.livemint.com/Industry/9Z4vqSAAvUL47ubNjRfguL/Indian-brands-close-the-gap-with-MNCs-in-smartphone-market.html
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http://www.latinospost.com/articles/22119/20130624/samsung-vs-nokia-lumia-market-share-tops-smartphone-shipments-india.htm
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http://bgr.com/2013/07/25/ipad-market-share-q2-2013-apple-tablets/
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http://articles.economictimes.indiatimes.com/2013-03-22/news/37936907_1_tablet-market-affordable-tablets-tablet-computers
http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
http://edwigeparty.blogspot.in/

28. Snapshot of Digital India December 2013
Thanks!
siddharth.hegde@ethinos.com
+91 – 9820217252
@siddhegde
http://www.linkedin.com/in/hegdesiddharth
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