A lecture from the course "Entrepreneurship" at the Goethe University in Frankfurt am Main, Germany. The lecture covers how to get customers for your company, which marketing channels you should choose and how to use behavioral science to get ahead.
59. Product
What is your product/service and
what does it do?
Purpose
What is your company’s “reason
for being”?
Passion
Use an enthusiastic, authentic
tone when telling your story.
3P’s of PR
Storytelling
96. 1. Pick a case.
2. Discuss with your peers
which traction channels you
would choose and why.
3. Be ready to present it to
the class.
97. 1. Food Delivery
You are the founders of a
new startup, “JetztEssen”
who delivers food from
any restaurant in the city
to customers’ home or
workplace.
2. E-Commerce
You and your friends are
very passionate about
coffee. Thus, you’ve
decided to open up an
online store for coffee
and accessories for other
coffee enthusiasts.
98. Viral Marketing
PR
Unconventional PR
Search Marketing
Social & Display Ads
Offline Advertising
SEO
Content Marketing
Speaking
Email Marketing
Engineering Marketing
Targeting Blogs
Business Development
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Community Building
101. INSIGHTS
Monthly newsletter
on digital strategy.
ACADEMY
Weekly articles on business,
marketing, development and digital.
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