Connected Print is a technology that allows printed text, images, or graphics to transmit information to a mobile device when touched. It uses ultra-thin printed circuits, a sensor, battery, and chipset that are as flat as normal printing allows information from the printed item to be transmitted to a nearby mobile phone through the conductivity of the human body. When the printed item is touched, it sends a signal to the mobile device containing a link to related digital content like a webpage, video, or other information. This allows interactive printed materials to provide digital content and information to users instantly.

1. The energy levels are a tiny fraction
of the levels used in existing mobile
technology, which has been shown to be safe by
multiple independent studies. So yes, it is safe.
Connected Print combines the latest in printed
electronics, the natural conductivity of the human body
and powerful mobile broadband to bring a world of
information literally to your fingertips. Touch a printed
piece of text or image, and information is sent instantly
to your mobile device.
HOW DOES IT WORK?
Your device then follows the link
contained in the ID, and downloads the
relevant content: a webpage, a service,
an image or a video.
is it safe?
Printed
battery
Printed
data chip
Printed
sensor
It starts with a printed
electronic ID. The
ultra-thin circuitry
allows a sensor,
battery and chipset in
the Connected Print to
be as flat as normal
printed text and can
be printed on any
surface at all.
When you touch the printed text, the
natural connectivity of your body
conducts the ID signal through to your
mobile device in your other hand.
Read more at
www.ericsson.com/visionary-ideas
© Ericsson 2014
what can it do?
Your music magazine has an ad for your favorite
performer, who is visiting your city next week.
Reach out to exclusive content
Just by touching the ad, you get an exclusive video
and an invitation to a special VIP event for
subscribers sent to your mobile device.
Reach out and touch the info symbol to get
exclusive videos, apps, icons and exciting digital
content sent right to your mobile device.
Change gear with
the car of your dreams
No more hard-to read information sheets when you
get prescription medicine.
Everything about your tablets,
sent to your phone
Unsure how to wash that new t-shirt?
Keep your top in tip-top shape
Touch the label on the bottle, and you get all the
important information straight to your phone.
Touch the label.You just got the washing instructions
downloaded to your phone, including tips for the
best detergent.
The car you’ve always wanted is on the showroom
floor in front of you.
connected
print:making
you part of
the internet