Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
8 Tips for Scaling Mobile Users in China
What can we learn from Uber
Edith Yeung (@edithyeung)	
  
Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet st...
China by the number
•  Over 1.35 billion in population
•  691 million smartphone subscribers as of July 2015
•  260 millio...
China is tough
•  Regulatory barriers. Google vs. Baidu
•  Device fragmentation. It’s an Android world
•  Fraud. Fake user...
Who loves China?
Scaling Mobile Users in China
Act like an Unicorn
8 Tips for Scaling Mobile Users in China
1.  Chinese Naming 101
2.  Optimize 3rd Party App Stores
3.  Offline marketing wo...
Chinese Naming 101
领英	
  	
  
优步	
  	
   Elegant Ride
Best Talent
I want Jobs51	
  
Optimize for 3rd Party App Stores
1.  360 Mobile Assistant 360 手机助手
2.  91 Assistant 91 助手
3.  Xiaomi	
  MIUI	
  App	
  St...
Offline Marketing Works
•  QR code is extremely
popular
•  Street campaigns
•  Coupon codes
•  Fliers
•  Booth babes
Uber ...
Booth helpers in China
I took these photos at GMIC Beijing 2014
Mobile Marketing – Fake or not!
腾讯广点通	
  -­‐	
  Tencent	
  	
  
百度移动网盟	
  Baidu	
  Union	
  	
  
新浪粉丝通	
  –	
  Sina	
  Fan...
Mobile Marketing - Partner with Mega Apps
1.  News apps (今日头条)
2.  Messaging apps (WeChat)
3.  Dating apps (陌陌, or Momo)
4...
Hyper local communication
Uber driver ad in Beijing
Uber price list in Xiamen
Uber QR code in Xian
Hyper local communication
Uber driver app instruction print out
Socialize Chinese Style
Uber official accounts on Wechat
1.  Wechat
2.  Weibo
3.  Renren
4.  Kaixin
5.  Tencent’s Weibo
Socialize Chinese Style
Hyper Local offering – Give what the
people want
Uber People Launch event
Local China Entity
8 Tips for Scaling Mobile Users in China
1.  Chinese Naming 101
2.  Optimize 3rd Party App Stores
3.  Offline marketing wo...
You can have your mooncake and eat it too.
You can find my presentation at:
•  Deck http://www.edith.co/#blog
•  Email edith@500.co
•  Twitter @edithyeung
•  Newslet...
Mobile Marketing – Fake or
Mobile Marketing – Fake or
Mobile Marketing – Fake or
Mobile Marketing – Fake or
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Creative Traction Methodology - For Early Stage Startups
Next
Upcoming SlideShare
Creative Traction Methodology - For Early Stage Startups
Next
Download to read offline and view in fullscreen.

Share

Mobile Marketing – Fake or 8 Tips for Scaling Mobile Users in China by Edith Yeung

Download to read offline

Mobile Marketing – Fake or not!
腾讯广点通
 -­‐
 Tencent
 
 
百度移动网盟
 Baidu
 Union
 
 
新浪粉丝通
 –
 Sina
 Fan
 Network
 
 
 
多盟-­‐
 Domob
 
 
有米
 –
 Youmi
 
 
力美
 –
 Limei
 
 
Source:
 Photo
 -­‐
 h1p://www.cultofmac.com/311171/crazy-­‐iphone-­‐rig-­‐shows-­‐chinese-­‐workers-­‐manipulate-­‐app-­‐store-­‐rankings/
 
Fake installs generation process ☺

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • JudithSalinas6

    Jul. 29, 2021
  • drrichardselden

    Jul. 9, 2021
  • ShawnNutley1

    Mar. 11, 2021
  • amamaj

    Mar. 10, 2021
  • NESTOR6B43

    Dec. 20, 2019
  • OmwamiMarketsplus

    Nov. 7, 2019
  • SahidaAkter

    Sep. 10, 2019
  • MickeyBerlianshik

    Mar. 7, 2019
  • berthaaliciaCrdenasm

    Feb. 17, 2019
  • zahernourredine

    Dec. 7, 2018
  • BrianMPalaia

    Dec. 6, 2018
  • nikealade

    Dec. 1, 2018
  • SiaoHeirani

    Nov. 23, 2018
  • HalAbramson

    Nov. 16, 2018
  • VasantRamachandran

    Nov. 6, 2018
  • NadavZeimer

    Oct. 23, 2018
  • ShaneKrider

    Oct. 18, 2018
  • ChoiChul

    Oct. 9, 2018
  • gvanoorsouw

    Oct. 4, 2018
  • PrinceTiwari38

    Aug. 26, 2018

Mobile Marketing – Fake or not! 腾讯广点通  -­‐  Tencent     百度移动网盟  Baidu  Union     新浪粉丝通  –  Sina  Fan  Network       多盟-­‐  Domob     有米  –  Youmi     力美  –  Limei     Source:  Photo  -­‐  h1p://www.cultofmac.com/311171/crazy-­‐iphone-­‐rig-­‐shows-­‐chinese-­‐workers-­‐manipulate-­‐app-­‐store-­‐rankings/   Fake installs generation process ☺

Views

Total views

139,675

On Slideshare

0

From embeds

0

Number of embeds

821

Actions

Downloads

492

Shares

0

Comments

0

Likes

428

×