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8 Tips for Scaling Mobile Users in China
What can we learn from Uber
Edith Yeung (@edithyeung)	
  
Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet st...
China by the number
•  Over 1.35 billion in population
•  691 million smartphone subscribers as of July 2015
•  260 millio...
China is tough
•  Regulatory barriers. Google vs. Baidu
•  Device fragmentation. It’s an Android world
•  Fraud. Fake user...
Who loves China?
Scaling Mobile Users in China
Act like an Unicorn
8 Tips for Scaling Mobile Users in China
1.  Chinese Naming 101
2.  Optimize 3rd Party App Stores
3.  Offline marketing wo...
Chinese Naming 101
领英	
  	
  
优步	
  	
   Elegant Ride
Best Talent
I want Jobs51	
  
Optimize for 3rd Party App Stores
1.  360 Mobile Assistant 360 手机助手
2.  91 Assistant 91 助手
3.  Xiaomi	
  MIUI	
  App	
  St...
Offline Marketing Works
•  QR code is extremely
popular
•  Street campaigns
•  Coupon codes
•  Fliers
•  Booth babes
Uber ...
Booth helpers in China
I took these photos at GMIC Beijing 2014
Mobile Marketing – Fake or not!
腾讯广点通	
  -­‐	
  Tencent	
  	
  
百度移动网盟	
  Baidu	
  Union	
  	
  
新浪粉丝通	
  –	
  Sina	
  Fan...
Mobile Marketing - Partner with Mega Apps
1.  News apps (今日头条)
2.  Messaging apps (WeChat)
3.  Dating apps (陌陌, or Momo)
4...
Hyper local communication
Uber driver ad in Beijing
Uber price list in Xiamen
Uber QR code in Xian
Hyper local communication
Uber driver app instruction print out
Socialize Chinese Style
Uber official accounts on Wechat
1.  Wechat
2.  Weibo
3.  Renren
4.  Kaixin
5.  Tencent’s Weibo
Socialize Chinese Style
Hyper Local offering – Give what the
people want
Uber People Launch event
Local China Entity
8 Tips for Scaling Mobile Users in China
1.  Chinese Naming 101
2.  Optimize 3rd Party App Stores
3.  Offline marketing wo...
You can have your mooncake and eat it too.
You can find my presentation at:
•  Deck http://www.edith.co/#blog
•  Email edith@500.co
•  Twitter @edithyeung
•  Newslet...
Booth helpers in China I
Booth helpers in China I
Booth helpers in China I
Booth helpers in China I
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Booth helpers in China I 8 Tips for Scaling Mobile Users in China by Edith Yeung

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Booth helpers in China
I took these photos at GMIC Beijing 2014

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Booth helpers in China I took these photos at GMIC Beijing 2014

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