The best marketing teams in the world have been flipping their funnels upside down and adopting account-based marketing. But we realized there is one glaring issue with the way these teams are practicing account-based marketing. When VIP leads reach your site, they are forced to fill out lead forms before they can talk to your sales team. In other words, if you’re doing ABM today, you’re asking already qualified leads – that your sales team is dying to talk to – to re-qualify themselves by filling out a form that provides answers to questions you probably already know the answer to. Do you see the problem? Account-based marketing is suppose to be a zero-waste approach. Joe Chernov, CMO at InsightSquared explains, “it’s a model that targets only the companies and contacts that are likely to buy your product and that sales has pre-committed to try to close." Over the past few months, we've had a chance to re-think how account-based marketing might work in a world that runs on conversations. Today, we are introducing the world’s first conversational ABM Platform: Drift ABM. No more forms for your VIPs.

1. Drift ABM
Introducing

2. As account-based marketers, we’re investing
tons of time, energy, and money into crafting
these incredible experiences….

3. As account-based marketers, we’re investing
tons of time, energy, energy, and money into
crafting these incredible experiences….

4. As account-based marketers, we’re investing
tons of time, energy, & money into crafting
personalized buying experiences…

5. But then when someone from one of our target
accounts lands on our website, we treat them
like any other website visitor.
What a typical
website visitor
sees:
What an ABM
prospect sees:

6. Wait a sec… These are our ABM prospects.
The best of the best. We should be rolling
out the red carpet for them.

7. With Drift ABM, you can
finally give the people
from your target accounts
the welcome they deserve.
Here’s how it works…

8. Step 1: Sync your accounts to Drift.
Sync from Salesforce

9. Step 2: Receive notifications anytime
someone from a target account visits
your site.

10. Step 3: Say hello to your
VIP prospects with
personalized welcome
messages (sent from
their accounts owners).
Emily Mias
Hey Cybothreat.
Welcome to our site, I’d love to give you a demo of
Drift. Do you want to schedule some time? !
Get a Demo

11. Step 4: Chatbots schedule demos 24/7
(even when you’re offline).
Friday July 21, 2017
Monday July 24, 2017
Tuesday July 25, 2017
SELECT A DAY
Emily Mias
Eastern Time - US & Canada
NextPrevious
30 MinutesSchedule a Meeting
You can grab a time on Emily
Mias’ calendar here!

12. conversations
1.6k
meetings
92200
active accounts conversations
1.6k
meetings
92200
active accounts
Step 5: Review how conversations
have been driving sales performance.

13. Ready to say hello to
the future of ABM?
Click here to see
Drift ABM in action.

14. Learn why thousands of businesses are using
Drift to generate leads and close deals faster.