Basic Personal Branding

1. The Brand
Called You
Make Yourself Noticed and Win The Battle
Dini Prathivi

2. a bit about me…
• Founder of PrathiviandCo. – Personal Branding
Strategist
• Business Management Lecturer – Universitas Ciputra
• Google Womenwill Facilitator Surabaya
• IG: @ceritadini
• LinkedIn and SlideShare: Dini Prathivi

3. Are these
Brands?

4. a brand is not a logo

5. a brand is a collection
of perceptions in the
mind of consumer

6. brands are born from
experience and
reflects reputation

9. personal branding is referring
to establishing and promoting
what you stand for: differentiate
yourself by consistently
articulating and leveraging your
unique value proposition

11. Your Unique Value Proposition
• What are your goals?
• What do you value?
• What are you passionate about?
• What motivates you?
• What makes you remembered?
• What do you know more than others?

12. Series of Hard Work
• Be Diligent
• Be Consistent
• Be Relevant
• Be Interesting
• Be Yourself

13. Tools and Channels
use them to understand them
Tools & Channels:
• Web sites / Blogs / micro-blogs
• CV
• Podcasts
• Social networks (Facebook, Instagram, Linked-In, Twitter, )
• Events (create your own or hijack one)
• Off-line & alternate publishing
• The media
Don’t Forget to:
• Make yourself findable (SEO, social networks, etc.)
• Connect everything
• Cultivate relationships w/ the press, peers, competitors, etc.
• Donate your expertise to a cause
• Develop a visible platform
• Start & join conversations

14. You can take steps to
make people think of
you when they think of
your field

15. Thank You,
Let Us Connect!