A marketing campaign can drive revenue increase or drive customers away. Make sure you have its elements right before sending it out.
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2. Marketers live and breathe
marketing campaigns.
A lot of effort is put into them...
OFFERS
BEST
CUSTOMER
RETENTION
GO LIVE
ROI
BLAST
OPT-IN
RESPONSE RATE
12. MAILBOX
However, it doesn’t mean you should blast
your campaigns to all possible channels to
reach the customers.
13. MAILBOX
Instead, identify the right channel by considering the
customer preference data to make sure you reach
your customers through their preferred channels.
19. When you interact with your customers,
you need to go by their rules.
First Name John
Surname Doe
Contact No. 1 2345 6789
E-mail Address johndoe@email.com
Meet with our team at a time that fits your schedule.
Book an Appointment
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Preferred Contact Day
09:00 - 11:00
11:01 - 13:00
13:01 - 15:00
15:01 - 17:00
Out of working hours
Preferred Contact Time
20. If they prefer the interaction to be outside
of business hours, you have to be able to
deliver that to avoid opportunity loss.
10:00
AM
Trust
Bank
Accept
Decline
26. …before your competitors do.
KEEP UP
There’s no denying that today’s
customers are more demanding.
MAKE SURE YOU
27. FIND OUT
how marketing automation
powers your campaign,
watch the full video
by Regan Yan here
www.digitalalchemy.asia/blog
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