Here we have put together a list of common logo design mistakes that every startup, big or small, must learn from. Logo Design is an intricate process and even the most popular organizations can get it wrong. There is no exact science to developing a great logo and no one answer to the question. However, a great involves a good level of aesthetic sense and creativity. It must be able to convey message of the brand with clarity.

1. 5 LOGO DESIGN MISTAKES YOU NEED TO LEARN
FROM…
Pay heed startups, it's not just popular brands that fall foul of this!
@DesignMantic
www.designmantic.com
DIY logo and monogram design

2. YOUR TOPIC GOES HERE
• Your Subtopics Go Here
A great logo must reflect the vision behind
the brand …
Beyond Meat envisions to reduce 25% global meat
consumption by 2020. This unique vision statement is
what makes Beyond Meat stand out in the crowd.
However, does the vision statement reflect in the logo?
We don’t see it.
The fork on meaty red makes people crave for meat
instead!

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• Your Subtopics Go Here
A great logo must be simple but obviously
not oversimplified…
Leap Motion takes simplicity to a new level with its
extremely flat logo. But there must be a limit to
flattening-out and minimalism, Leap Motion logo offers
no insight into what to expect from the brand or its
offerings.
Flat is good but to what extent?

4. YOUR TOPIC GOES HERE
• Your Subtopics Go Here
A great logo must add value to the
brand …
OUYA logo has no details to it. It is a simple word type
logo that has not been customized to bring some brand
value to it.
What do you think of this innocent looking typeface
used as a logo? (Hint: Boring!)

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A great logo must reflect on services or
products it offers…
Considering the services LYFT offers, the logo does not
seem to be reflecting them. There is nothing car
related in the logo to give the impression what the
brand is about. What do you reckon?
Psst…Would you still ask for a LYFT?

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A great logo must use space wisely…
Using your space wisely is always a good idea, No?
A clever logo would have incorporated the compass
icon into the word type.
Yes, it’s a space odyssey!

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evanbrown@designmantic.com
to register your
feedback and queries.
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