Indubitably, Rand’s lasting influence and the core ideology that drove his career, was the modernist philosophy he revered growing up. He celebrated the works of artists from Jan Tschichold to Paul Cezanne, and continually aspired to build the connection between their creative output and its applications in graphic design. We have accumulated some excellent quotes Paul Rand has uttered over the years...

1. 14 Inspiring Paul Rand Quotes To Ignite Your Designer Passion

2. Paul Rand is a legend.

3. Don't try to be original. Just try to be good.

4. Design is so simple, that's why it is so
complicated.

5. A logo does not sell (directly), it identifies.

6. Simplicity is not the goal.

7. I haven’t changed my mind about
modernism from the first day I ever did
it…It means integrity; it means honesty;
it means the absence of sentimentality
and the absence of nostalgia; it means
simplicity; it means clarity. That’s what
modernism means to me.

8. The public is more familiar with bad design
than good design. It is, in effect, conditioned to
prefer bad design, because that is what it lives
with. The new becomes threatening, the old
reassuring.

9. Design is everything.

10. Design can be art. Design can be aesthetics.
Design is so simple, that's why it is so
complicated.

11. Innovation leads one to see the new in the old
and distinguishes the ingenious from the
ingenuous.

12. Design is the silent ambassador of your
brand.

13. A style is the consequence of recurrent habits,
restraints, or rules invented or inherited,
written or overheard, intuitive or
preconceived.

14. You will learn most things by looking, but
reading gives understanding. Reading will
make you free.

15. You can’t criticize geometry. It’s never
wrong.

16. Good design doesn't date. Bad design
does.

17. WHAT IS YOUR FAVORITE PAUL RAND QUOTE?