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Spending plans Spending plans
Student influence
More online
THE PARENT PERSPECTIVE THE STUDENT PERSPECTIVE
Category spend Category spend
Purchase power
Digital influence
Back to College 2016
$1,345 average total spending
estimated by parents - similar to
last year
$1,082 average total spending
estimated by students
Spending peaks with freshman and
declines in the senior year
67% plan to use debit cards – the group’s primary
method of payment
67% plan to use credit cards –
the group’s primary method
of payment
16% expect their kids to
contribute more than half
of budget
57% say they will contribute
more than half of budget
75% say shopping is
heavily influenced by the student
83% will buy used books
to stretch the budget
90% expect to
shop before mid-August
Top destinations are
bookstores (63%) and
discount/value department
stores (53%)
86% expect to begin shopping
by mid-August
In-store purchases
still prevail
Top destinations are bookstores
(71%) and online stores (64%)
Expect to spend almost as much
online as in-store
82% research online before
buying in the physical store
79% will seek out free shipping
87% will shop throughout
the summer to take
advantage of deals
Early & in-store
86%
College
supplies $521
$312
$253
$321
$673
$392
$388
$202
$196
$473
$279
$378
75%
Clothing
& accessories
61%
Household
appliances
& supplies
47%Dorm furniture
& supplies
36%
Computers &
hardware
21%
Electronic
gadgets
Plan to buy Average
spend
Plan to buy Average
spend
Electronic
gadgets
32%
Dorm furniture
& supplies
40%
Computers &
hardware
44%
Household
appliances & supplies
55%
Clothing
& accessories
79%
College
supplies
94%
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Source: Deloitte Back-to-College Survey 2016
#1 use of
smartphone in
shopping journey:
find store location
45% will use social media to
inform their purchase decisions
#1 use of
social media in
shopping journey:
view promotions
Device most often used for shopping:
smartphone – by of shoppers71%

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Back-to-college survey 2016 Infographic

  • 1. Spending plans Spending plans Student influence More online THE PARENT PERSPECTIVE THE STUDENT PERSPECTIVE Category spend Category spend Purchase power Digital influence Back to College 2016 $1,345 average total spending estimated by parents - similar to last year $1,082 average total spending estimated by students Spending peaks with freshman and declines in the senior year 67% plan to use debit cards – the group’s primary method of payment 67% plan to use credit cards – the group’s primary method of payment 16% expect their kids to contribute more than half of budget 57% say they will contribute more than half of budget 75% say shopping is heavily influenced by the student 83% will buy used books to stretch the budget 90% expect to shop before mid-August Top destinations are bookstores (63%) and discount/value department stores (53%) 86% expect to begin shopping by mid-August In-store purchases still prevail Top destinations are bookstores (71%) and online stores (64%) Expect to spend almost as much online as in-store 82% research online before buying in the physical store 79% will seek out free shipping 87% will shop throughout the summer to take advantage of deals Early & in-store 86% College supplies $521 $312 $253 $321 $673 $392 $388 $202 $196 $473 $279 $378 75% Clothing & accessories 61% Household appliances & supplies 47%Dorm furniture & supplies 36% Computers & hardware 21% Electronic gadgets Plan to buy Average spend Plan to buy Average spend Electronic gadgets 32% Dorm furniture & supplies 40% Computers & hardware 44% Household appliances & supplies 55% Clothing & accessories 79% College supplies 94% Copyright © 2016 Deloitte Development LLC. All rights reserved. Source: Deloitte Back-to-College Survey 2016 #1 use of smartphone in shopping journey: find store location 45% will use social media to inform their purchase decisions #1 use of social media in shopping journey: view promotions Device most often used for shopping: smartphone – by of shoppers71%