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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 9
27% I prefer to buy gifts that are an experience (e.g., concert/show,
vacation, restaurant, etc.) for the recipient
24% I plan to host or attend more holiday events with
friends and/or family than participate in traditional gift
exchange
Roughly one quarter of shoppers plan experiences or entertaining
in lieu of traditional gifts
“Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the
following statements.”

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 9 27% I prefer to buy gifts that are an experience (e.g., concert/show, vacation, restaurant, etc.) for the recipient 24% I plan to host or attend more holiday events with friends and/or family than participate in traditional gift exchange Roughly one quarter of shoppers plan experiences or entertaining in lieu of traditional gifts “Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the following statements.”

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