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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 5
Current Household Financial Situation
15%
24%
21%
28% 29%
31%
33%
36% 37%
41%
42%
37%
37%
40% 41% 41%
39%
44%44%
34%
42%
35% 30%
29%
26% 25%
19%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2009 2010 2011 2012 2013 2014 2015 2016 2017
A lot/somewhat better The same A lot/somewhat worse
More households perceive their financial situation as the same or better (81%)
and fewer perceive their financial situation as worse (19%)
Stronger household finances improve spending sentiment
“Thinking about your household's current financial situation, would you say it is...”

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 5 Current Household Financial Situation 15% 24% 21% 28% 29% 31% 33% 36% 37% 41% 42% 37% 37% 40% 41% 41% 39% 44%44% 34% 42% 35% 30% 29% 26% 25% 19% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2009 2010 2011 2012 2013 2014 2015 2016 2017 A lot/somewhat better The same A lot/somewhat worse More households perceive their financial situation as the same or better (81%) and fewer perceive their financial situation as worse (19%) Stronger household finances improve spending sentiment “Thinking about your household's current financial situation, would you say it is...”

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