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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 39
42% I know things will eventually go on sale so I only buy sale
items when holiday shopping
Deals still compel to many shoppers, who will seek out
opportunities to save
“Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the
following statements.”
44% I wait for holiday sales to buy other larger or big ticket items for
myself or household
80% of respondents and 34% of purchases will be influenced by coupons/promotional offers
53% I don’t rely on Black Friday as much as I used to

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 39 42% I know things will eventually go on sale so I only buy sale items when holiday shopping Deals still compel to many shoppers, who will seek out opportunities to save “Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the following statements.” 44% I wait for holiday sales to buy other larger or big ticket items for myself or household 80% of respondents and 34% of purchases will be influenced by coupons/promotional offers 53% I don’t rely on Black Friday as much as I used to

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