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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 36
43%
Likely to do store pick-up for
certain items*
62%
48%
31%
30%
16%
16%
I can save on shipping charges
I can get the item faster
I can see the product first before I accept
I can shop for other items on the same trip
Worried about theft or loss during shipping
Worried about shipping damage
“How likely will you be this holiday season to buy a product online and then instead of having it shipped to you, you will go to the store to pick up the item?”
“Why are you likely to buy online but pick up at the store?”
*Buy Online Pick Up In Store (BOPUS): Certain categories include: 45% -- Electronics / 45% Home & Kitchen
Savings and speed compel shoppers to pick up items in store

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 36 43% Likely to do store pick-up for certain items* 62% 48% 31% 30% 16% 16% I can save on shipping charges I can get the item faster I can see the product first before I accept I can shop for other items on the same trip Worried about theft or loss during shipping Worried about shipping damage “How likely will you be this holiday season to buy a product online and then instead of having it shipped to you, you will go to the store to pick up the item?” “Why are you likely to buy online but pick up at the store?” *Buy Online Pick Up In Store (BOPUS): Certain categories include: 45% -- Electronics / 45% Home & Kitchen Savings and speed compel shoppers to pick up items in store

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