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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 31
Smartphone shoppers most often turn to dedicated retailer apps or payment
apps
Paying by smartphone takes on many forms for shoppers
*Multiple Choice. Will not =100%
12AC—N=Weighted Base 2034
Planned usage of mobile as a payment platform*
40%
36%
36%
22%
20%
Pay a retailer with retailer's app (e.g.
Amazon)
Pay other people using an app (e.g.,
PayPal, and Venmo)
Pay a retailer on their website (not using
their app)
Pay for purchases in physical stores with
a mobile wallet (e.g., Apple Pay®or
other mobile payment solution)
Pay for services with an app (e.g., Uber,
Seamless, or Car2Go)

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 31 Smartphone shoppers most often turn to dedicated retailer apps or payment apps Paying by smartphone takes on many forms for shoppers *Multiple Choice. Will not =100% 12AC—N=Weighted Base 2034 Planned usage of mobile as a payment platform* 40% 36% 36% 22% 20% Pay a retailer with retailer's app (e.g. Amazon) Pay other people using an app (e.g., PayPal, and Venmo) Pay a retailer on their website (not using their app) Pay for purchases in physical stores with a mobile wallet (e.g., Apple Pay®or other mobile payment solution) Pay for services with an app (e.g., Uber, Seamless, or Car2Go)

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