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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 30
64%
67%
68%
67%
67%
69%
60%
61%
67%
Browse online
Get store locations
Check/compare prices
Track order status
Check/compare prices
Browse online
Track order status
Check/compare prices
Browse online
$100K+
$50K - $100K
By household income By generation
Top 3 smartphone
uses
55%
56%
57%
61%
64%
65%
64%
64%
70%
65%
66%
69%
59%
61%
70%
Check/compare prices
Check product availability
Track order status
Browse online
Get store locations
Check/compare prices
Check/compare prices
Track order status
Browse online
Track order status
Check/compare prices
Browse online
Check/compare prices
Track order status
Browse online
Baby Boomers
Seniors
Gen Z
Millennials
GenXers
<$50K
““How do you plan to use smartphones to assist you in your holiday shopping? Base: [Among Those Using Smartphone to Holiday Shop]?”
Usage of a smartphone in the shopping journey varies slightly by
income and age group

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 30 64% 67% 68% 67% 67% 69% 60% 61% 67% Browse online Get store locations Check/compare prices Track order status Check/compare prices Browse online Track order status Check/compare prices Browse online $100K+ $50K - $100K By household income By generation Top 3 smartphone uses 55% 56% 57% 61% 64% 65% 64% 64% 70% 65% 66% 69% 59% 61% 70% Check/compare prices Check product availability Track order status Browse online Get store locations Check/compare prices Check/compare prices Track order status Browse online Track order status Check/compare prices Browse online Check/compare prices Track order status Browse online Baby Boomers Seniors Gen Z Millennials GenXers <$50K ““How do you plan to use smartphones to assist you in your holiday shopping? Base: [Among Those Using Smartphone to Holiday Shop]?” Usage of a smartphone in the shopping journey varies slightly by income and age group

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