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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 29
67%
65%
63%
60%
59%
57%
56%
54%
48%
36%
35%
30%
28%
27%
Browse online
Check/compare prices
Track order status
Get store locations
Make a purchase
Read product reviews
Get product information: pricing and specifications
Check product availability in a store or website
Find and use discounts, coupons, sales information
Access social networks
Get text messages or exclusive deals from retailers
Scan product barcodes to find more product information
Send/redeem gift cards
Accumulate loyalty points, 'badges,' etc.
“How do you plan to use tablets, smartphones, or desktop/laptop to assist you in your holiday shopping?”
Smartphones are widely used for browsing and price comparisons
Planned smartphone usage
43% in 2016
The probability of converting a smartphone shopper to purchaser is 59%,
significantly higher than last year

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 29 67% 65% 63% 60% 59% 57% 56% 54% 48% 36% 35% 30% 28% 27% Browse online Check/compare prices Track order status Get store locations Make a purchase Read product reviews Get product information: pricing and specifications Check product availability in a store or website Find and use discounts, coupons, sales information Access social networks Get text messages or exclusive deals from retailers Scan product barcodes to find more product information Send/redeem gift cards Accumulate loyalty points, 'badges,' etc. “How do you plan to use tablets, smartphones, or desktop/laptop to assist you in your holiday shopping?” Smartphones are widely used for browsing and price comparisons Planned smartphone usage 43% in 2016 The probability of converting a smartphone shopper to purchaser is 59%, significantly higher than last year

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