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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 27
50%
36% I prefer shopping in the physical store rather than online
for holiday products
I prefer shopping online rather than in the physical
store during the holiday season
32% It is important that the retailers I shop at have both a
store I can visit and an online site
“Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the
following statements.”
Still, for many retailers, maintaining a dual in-store and online
presence will remain important

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 27 50% 36% I prefer shopping in the physical store rather than online for holiday products I prefer shopping online rather than in the physical store during the holiday season 32% It is important that the retailers I shop at have both a store I can visit and an online site “Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the following statements.” Still, for many retailers, maintaining a dual in-store and online presence will remain important

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