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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 18
GenXers and higher income households (>$100K) plan to make the most trips
Shoppers average 5.7 shopping trips during the season
5.5 5.5
6.2
5.7
<$50K $50K-$99K $100K+ Overall
Average shopping trips by income level
4.8
6.0 6.2
5.4
4.6
Average shopping trips by generation
“How many individual shopping trips do you expect to take when purchasing holiday gifts over the next several months?”

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 18 GenXers and higher income households (>$100K) plan to make the most trips Shoppers average 5.7 shopping trips during the season 5.5 5.5 6.2 5.7 <$50K $50K-$99K $100K+ Overall Average shopping trips by income level 4.8 6.0 6.2 5.4 4.6 Average shopping trips by generation “How many individual shopping trips do you expect to take when purchasing holiday gifts over the next several months?”

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