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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 16
Higher income shopper segments ($100K+) are expected to
spend nearly double the market average
19%
31%
13%
5%
58%
59%
63%
53%
22%
10%
24%
41%
Overall <$50K $50K-$99K $100K+
Prefer not to answer
Graduate-Professional degree
Four-year degree
High school or less
Average holiday
spend $1,226 $598 $1,232 $2,226
Education level of respondents by household income group (%)
and anticipated 2017 holiday spend

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 16 Higher income shopper segments ($100K+) are expected to spend nearly double the market average 19% 31% 13% 5% 58% 59% 63% 53% 22% 10% 24% 41% Overall <$50K $50K-$99K $100K+ Prefer not to answer Graduate-Professional degree Four-year degree High school or less Average holiday spend $1,226 $598 $1,232 $2,226 Education level of respondents by household income group (%) and anticipated 2017 holiday spend

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