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2017 holiday surveyCopyright © 2017 2017 holiday survey: An annual analysis of the peak shopping season

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 12
Give indulgent
gifts 53%
Prefer to buy gifts that are more likely to be
indulgences that people will not buy for
themselves
Shop for
themselves
Agree that they also buy gifts for themselves when
shopping for others
36%
40%
43%
50%
46%
50%
2012 2013 2014 2015 2016 2017
“Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the
following statements.”
More than half plan to spoil their recipients with indulgent gifts
Half of consumers shop for themselves while shopping for others

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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 12 Give indulgent gifts 53% Prefer to buy gifts that are more likely to be indulgences that people will not buy for themselves Shop for themselves Agree that they also buy gifts for themselves when shopping for others 36% 40% 43% 50% 46% 50% 2012 2013 2014 2015 2016 2017 “Using a scale of 1 through 5, where 1 means you "Very much disagree" and 5 means you "Very much agree", please state how much you agree with each of the following statements.” More than half plan to spoil their recipients with indulgent gifts Half of consumers shop for themselves while shopping for others

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