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The evidence is out and the Deloitte 2015 Global Mobile Consumer Survey
reveals that consumers are more connected than ever.
70%
own smartphones5%
18%
51%
own tablets
50%
9% own all three devices
68% Car
53% Home
59%
Personal
14% own wearables
Users aged 18-24
50%
Consumers are willing to
compromise privacy compared
to security. Top reasons against smart home
technology are security-related.
All ages
Talking to
family/friends
Watching TV
Dining out
look at their phone within
3 hours of waking up
number of times they
check phones a day
97%
74
48% 53%
of people are concerned
about being recorded
or tracked
youngest and oldest
generations have similar
‘security profiles,’ both
are worried about hacks
Consumers are using their mobile devices more
and more while engaging in other activities.
Mobile devices are most
used while:
In-store payment rose
almost 4x from last year.
Mobile device ownership and
usage is growing and spreading
across generations.
As reliance on mobile devices
continues to grow, so does
consumer interest in IoT (Internet of Things) technology.
Reasons for appeal:
Consumer interest in autonomous cars is far
greater than typical interest in new products.
20% of consumers under 44
consider owning one.
Top mPayments usage:
public parking
gas station
coffee shops, fast food
public transport
19%
18%
17%
16%
For additional insights from the 2015 Global Mobile Consumer Survey,
U.S. edition, visit www.deloitte.com/us/mobileconsumer
@DeloitteTMT #GMCS2015
eliminates stress of driving
relieves worry about
directions/getting lost
enables multitasking
Spending
leisure time
Shopping
check their phones one last time about
15 minutes before going to sleep
32%
30%
26%
Security
Privacy
2014 2015
most worry that
home system
can be hacked
31%
INVESTIGATING
MOBILE
CONNECTIVITY
name ‘security’ as the main reason
not to use mPayments

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2015 US Global Mobile Consumer Survey

  • 1. The evidence is out and the Deloitte 2015 Global Mobile Consumer Survey reveals that consumers are more connected than ever. 70% own smartphones5% 18% 51% own tablets 50% 9% own all three devices 68% Car 53% Home 59% Personal 14% own wearables Users aged 18-24 50% Consumers are willing to compromise privacy compared to security. Top reasons against smart home technology are security-related. All ages Talking to family/friends Watching TV Dining out look at their phone within 3 hours of waking up number of times they check phones a day 97% 74 48% 53% of people are concerned about being recorded or tracked youngest and oldest generations have similar ‘security profiles,’ both are worried about hacks Consumers are using their mobile devices more and more while engaging in other activities. Mobile devices are most used while: In-store payment rose almost 4x from last year. Mobile device ownership and usage is growing and spreading across generations. As reliance on mobile devices continues to grow, so does consumer interest in IoT (Internet of Things) technology. Reasons for appeal: Consumer interest in autonomous cars is far greater than typical interest in new products. 20% of consumers under 44 consider owning one. Top mPayments usage: public parking gas station coffee shops, fast food public transport 19% 18% 17% 16% For additional insights from the 2015 Global Mobile Consumer Survey, U.S. edition, visit www.deloitte.com/us/mobileconsumer @DeloitteTMT #GMCS2015 eliminates stress of driving relieves worry about directions/getting lost enables multitasking Spending leisure time Shopping check their phones one last time about 15 minutes before going to sleep 32% 30% 26% Security Privacy 2014 2015 most worry that home system can be hacked 31% INVESTIGATING MOBILE CONNECTIVITY name ‘security’ as the main reason not to use mPayments