"Mobile World–2014" Dear Participant, On behalf of Virtue Insight, I would like to share the participation opportunity at our upcoming "Mobile World–2014" The conference will be held on 03rd April 2014, Kohinoor Continental Hotel, Mumbai, India. Let me know if you will be interested to discuss regarding registration and your participation in detail as delegate, Exhibitor or Sponsor. It would be great to have a quick phone call and book your seats under Early Bird Discounted Price. Please revert back with your interest. Thanks & Regards, Deepak Raj Delegate and Sponsorship Sales Virtue Insight Gsm - + 091 9171350244; Tel - + 091 44 65515693; E Mail - deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com Skype - edeepakraj143

1. KEY SPEAKERS:Madhav M Malhotra, Vice President, Vodafone
Pankaj Kumar, Associate Partner - Global Business Services Country Lead - Communication
& M&E Delivery (AIS) – ISA, IBM
Anupam Srivastava, Senior Vice President - Customer Service Delivery, Reliance
Communications
Nitin Bhandari, Associate Vice President – New Products & Partnerships, Vodafone
Marazban Bharucha, Additional Vice President, Tata Teleservices
IP Tiwari, Business Head - Enterprise Service, Bharti Airtel
Uttam Kumar, Head – New Technologies Innovation & Incubation, Aircel
Pavan Malladi, CIO, Ericsson
Sunzay Passari, Executive Vice President – VAS & Devices, Essar Teleholdings & BPL
Mobile Communications
Rajiv Mitra, VP, Head - Services Marketing, Etisalat
Sougata Mukherjea, Head of Telecom Research, IBM
Ravi Vyas, Product Manager, Vserv.mobi
Vikas Sharma, Country Director, Neomobile
Prashant Joshi, Technologist, Researcher and Educator - (Former) Director – Research &
Development, Nokia
Vishal Likhi, Head – Content Acquisition & Alliances, Spice
Plus Many More...

2. Mobile World 2014
03rd April 2014, Kohinoor Continental Hotel, Mumbai, India
ASSOCIATE PARTNER
SMS PARTNER
SUPPORTED BY
ORGANIZED BY

3. Mobile World 2014
03rd April 2014, Kohinoor Continental Hotel, Mumbai, India
CONFERENCE INTRODUCTION:India is the second largest mobile handset market in the world after China. The total number of mobile subscribers has hit a high of 771.18 million in India and
reaching it to 1000 million by the year 2014.
It is predicted that the mobile handset market’s revenue is expected to rise from Rs 25,591 crore (Rs 255.91 billion) in 2010 to Rs 35,005 crore (Rs 350.05 billion) in
2016. Wireless expertise expresses that by 2013 smart phone penetration will be approaching approximately 28-30% of the total mobile market in 2013. The Indian
Smart device market is vibrant, with healthy competition and varied offerings in all segments of the market. The volume mix is also shifting towards the mid to high
tiers as the replacement market starts to pick up steam. The Indian telecommunications industry is one of the fastest growing in the world and India is projected to
become the second largest telecom market globally. The rate of smart device implementation has exceeded that of any consumer technology in history. Compared to
recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s internet boom and 3X faster
than that of recent social network adoption. Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early
adopter markets.
India's current MVAS industry has an estimated size of US$ 2.7 billion. The industry derives its revenues majorly from the top five to six products such as game
based applications, music downloads, etc, which continue to form close to 80 per cent of VAS revenues. The Indian MVAS industry estimated to grow to US$ 10.8
billion by 2015, with the next wave of growth in subscriptions expected to come from semi-urban and rural areas. Another recent report claims that the Indian
mobile value added services (MVAS) market will grow at a compounded annual growth rate (CAGR) of 25 per cent between 2012 and 2015.
The seminar will help in strategizing a strong vision and will be very influential in building new benchmarks landscape in India, as it is an ideal stage between the key
influencers and decision makers under one crown. The legendary industry professionals from across the world would share their knowledge. Don't miss this fantastic
opportunity to experience new revenue generating strategies and learn innovative business models. We are sure that Mobile World 2014 will bring thought leaders on
one platform and spread the message.
KEY THEMES DISCUSSED AT THIS CONFERENCE: •
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Lessons to be learned - from the leading mobile operators, handset manufacturers, content providers and application developers.
Why smart content players will own devices?
Challenge of developing apps for multiple platform launches
Overcoming the technical challenges associated with linking your app to existing infrastructure
Applications and Content are now the largest contributors for innovation and differentiation, how can we leverage the domain to become more effective
Mobile computing over cloud
Smart devices and the cloud: solutions and security concerns
Native apps vs cross platform
The future of mobile operating systems and frameworks
Mastering the increasing amount of different platforms and devices
How big a player is open source? What further implications can this opportunity drive?
The Future of mobile operating systems and frameworks
How much of an issue is usability and quality & how does it affect user experience?
Examining what type of innovative services to be offered for most appealing customers.
Consumer perception of what is “cool” & “desirable” is rarely connected to the operator brand – Internet companies capture the consumers mindshare
Update on market strategies to inspire user on using the advanced tablets.
What new solutions can enable empowerment for the masses from frugal/grassroot to more sophisticated mature solutions that are being brought on by digitization
What are the roles of vendors - who need to understand what features service providers need and tune them in the Indian environment.
Explore effective marketing strategies for upgrading customers from traditional devices
Current situation and future predictions
Examining the current regulations in the Indian market
Be part of a major networking opportunity
WHO YOU WILL MEET: CEOS, CTOS, CIOS, VPs, Directors, Head & Senior Managers of:
Device Management, Service & Product Innovation, Product Development, Applications, Application Stores, Mobile Services Innovations, SIM Cards Platforms, Technology,
Product Marketing, Terminal Management, Data Services
FROM THE FOLLOWING: Wireless & Fixed Operators, Cable MSO, ISP & MVNO’s, Satellite Operators, Handset & Device Manufacturers, SIM Card Manufacturers, Aggregators & Systems Integrators,
OEM, Platform Owners, Terminal & Platforms Vendors, Device Retailers, Entertainment, Creative Agencies, Social Media
WHY SHOULD YOU ATTEND:Here in this Mobile World 2014 event numerous aspects of these smart devices, user friendliness and their sphere of applications will be discussed. This event thus
warmly welcomes all the tablet makers, smart phone manufacturer, content providers and owners, software and OS providers to come and share this platform to get
a first hand review from the very users who are using them over years. This is a perfect destination for perfect device with virtuous content lovers.
Delegate Registration:
To register and to book your seats at the conference - please email your
interest & queries to delegate@virtueinsight.com
Sponsorship Opportunities:
To register & to book your sponsorship package - please email your
interest & queries to sponsor@virtueinsight.com

4. Mobile World 2014
03rd April 2014, Kohinoor Continental Hotel, Mumbai, India
Rajiv Mitra, VP, Head - Services Marketing, Etisalat
08:30 – Coffee and registration
(http://www.linkedin.com/pub/rajiv-mitra/6/929/18)
09:20 – Morning Chair's opening remarks
Uttam Kumar, Head – New Technologies Innovation &
Incubation, Aircel (http://www.linkedin.com/in/uttamkr)
Vikas Sharma, Country Director, Neomobile
(http://www.linkedin.com/in/vikassharmaindia)
CONTENT PERSPECTIVE
PREDICTING THE MOBILE MARKET
09:30 – Morning Keynote Address 1: Mobile devices helping
users become smart
11:40 – What makes a mobile content successful?
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Are smart devices attracting users towards the internet?
Payment and transactions from theory to practice
Usage of mobile devices for transforming teaching and learning
How to bring many users online and available
Making users aware of what is happening around
Can smart device be called your mobile doctors?
10:10 – Morning Keynote Address 2: Subvert the paradigm –
Innovate to succeed
Consumerization and mobilization trends are fundamentally
transforming the way businesses manage and deliver their offerings.
The availability of always-communicable gadgets and hosted
applications has indeed played the role of a catalyst driving this
transformation. This session will explore the recent trends and insights
that businesses can leverage to foster innovation and take lead in
creating new business models.
Nitin Bhandari, Associate Vice President – New Products &
Partnerships, Vodafone (http://www.linkedin.com/in/nitinbhandari)
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Creating a positive digital user experience on mobile with the best
content
Importance of device and content within the digital strategy and
driving customer engagement
Choosing content availability between on-line and off-line contents
How will businesses initiate a dynamic user experience to allow
customers to drive their service experiences through mobile
content?
12:10 – Analysing which content and apps creates user
stickiness
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Are new ideas needed for nurturing existing customer’s loyalty /
stickiness?
Defining the critical user needs and actions in the mobile context
What is the hidden secret of effective service bundles?
In what way personalization and privacy of apps helps create user
stickiness?
Ease of obtaining additional features to an app can increase users.
Including rewards and offers to encourage users to use apps daily
12:40 - Networking Luncheon - Take your discussions
further & build new relationships in a relaxed
& informal setting...
10:40 – Morning Coffee/Tea & Networking
CHALLENGES & OPPORTUNITIES
Afternoon Chair’s person
11:00– Panel Discussion: Challenges and opportunities in
current mobile ecosystem
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How should the developers work closely with device
manufacturers, operators cloud providers and other such
ecosystem players to ensure new opportunity?
What are the challenges faced in understanding and retaining the
existing customers?
As for content providers, how should they adopt to latest
technology without compromising on satisfying customer needs?
What is the one crucial feature expected in upcoming smart
devices?
What different strategies get to attract new users in increase of
ARPU?
Operators run risk of becoming mere data ‘dumb’ pipes–can they
become ‘smart’ pipes to survive?
The future of mobile operating systems and frameworks
Moderator –
Vikas Sharma,Country Director, Neomobile
(http://www.linkedin.com/in/vikassharmaindia)
Panelists –
Marazban Bharucha, Additional Vice President, Tata
Teleservices (http://www.linkedin.com/pub/marazbanbharucha/4/983/365)
Pankaj Kumar, Associate Partner - Global Business Services
Country Lead - Communication & M&E Delivery (AIS) – ISA,
IBM
INNOVATION & VALUE CREATION
13:50: Panel Discussion: What attracts more customers?
Content or Device?
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How content shape the world of smart devices?
Performance cannot be compromised with the device or its
content?
Analysing the impact on sales of various smart phones due to its
content?
Changing apps for changing devices
Customer retention towards those who switch between vendors for
content experience
Moderator –
Panelists –
IP Tiwari, Business Head - Enterprise Service, Bharti Airtel
(http://www.linkedin.com/pub/ip-tiwari/a/915/4a8)
Sunzay Passari, Executive Vice President – VAS & Devices,
Essar Teleholdings & BPL Mobile Communications
Anupam Srivastava, Senior Vice President - Customer Service
Delivery, Reliance Communications
(http://www.linkedin.com/pub/anupam-srivastava/6/b28/b3b)
Vishal Likhi, Head – Content Acquisition & Alliances, Spice
(http://www.linkedin.com/pub/vishal-likhi/7/81/a92)

5. Mobile World 2014
03rd April 2014, Kohinoor Continental Hotel, Mumbai, India
PLATFORM PERSPECTIVE
14:30 – Native vs cross platform
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Native, HTML5, hybrid: which is the best option?
How to build up applications for mobile devices using the latest web
technology
Is HTML5 the right choice for large companies?
Comparing the cost in terms of money, time, and resources
between HTML5 or native
Exploring the use of HTML5 in the mobile applications
MOBILE CLOUD
15:00 – Mobile computing over cloud
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Key trends that affect the enterprise uptake of cloud computing
Enabling rich media applications through mobile cloud computing
Mobile cloud & big data management
Mobile cloud & big data economics
Opportunities for mobile cloud & big data in future
Mobile cloud data and information services
Sougata Mukherjea, Head of Telecom Research, IBM
(http://www.linkedin.com/pub/sougata-mukherjea/12/b22/4a2)
15:30 – Afternoon Coffee/Tea & Networking
15:50 – Internet of Things: Why is it Special for India?
Pavan Malladi, CIO, Ericsson
(http://www.linkedin.com/in/pavankmalladi)
16:20 - Panel Discussion: A perfect mobile OS
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What makes a mobile OS outstanding?
Race towards major market share 2015 – Who will win the race?
Determining the various major reasons for the growth and fall of
an OS in a very short period?
What are the ways in which custom OS is affecting the standard
OS?
selecting the best platforms and content for Mobile OS
Moderator –
Panelists –
Madhav M Malhotra, Vice President, Vodafone
(http://www.linkedin.com/pub/madhav-m-malhotra/5/ab2/ba6)
Prashant Joshi, Technologist, Researcher and Educator (Former) Director – Research & Development, Nokia
(http://www.linkedin.com/in/prashantjoshi)
Ravi Vyas, Product Manager, Vserv.mobi
17:20 - Networking Drinks - Take your discussions
(http://www.linkedin.com/in/ravivyas)
further & build new relationships in a relaxed
& informal setting...
17:10 - 18:00 Networking Drinks - Take your
discussions further & build new relationships in a
relaxed & informal setting...

6. FLOOR PLAN:- Book your stalls now before they run out !!!
MOBILE WORLD 2014
FLOOR PLAN - Book your stalls now before they run out !!!
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CONFERENCE HALL 1
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CONFERENCE HALL 3
3
POOL
SIDE AREA
NETWORKING
LUNCHEON
CONFERENCE HALL 2
4
Coffee / Tea / Networking Area
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REGISTRATION
DESK
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7. Registration Form
03rd April 2014, Kohinoor Continental Hotel, Mumbai, India
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