Did you know that you can customize your public profile LinkedIn URL (the ending on top)? If you haven’t customized it, you will see a lot of digits at the end that has been pre-assigned by LinkedIn. Updating your LinkedIn Profile URL is a great way to enhance your personal brand. It allows others to easily identify you in search results and helps you to stand out above the noise. Let's get started!

1. THE LINKEDIN
BLACKBELT TIP
OF THE WEEK
By Deborrah Ashley
A QUICK AND DIRTY TIP TO STAND OUT AND ENHANCE YOUR PERSONAL BRAND ONLINE

2. The average LinkedIn user has a
default LinkedIn URL that looks
like this. It was assigned to your
profile when you first signed up.
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker

3. BUT
YOU'RE
FAR
FROM
AVERAGE
Ok, TECHNICALLY it is!!
But you get what I mean.
You're NOT dealing with
the Social Security
Administration here!
AND YOUR IDENTITY
IS NOT DEFINED BY
A NUMBER!
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker

4. You're dealing with
THE LINKEDIN
BLACKBELT.
My job is to help you stand out
as THE market leader so you
can leverage LinkedIn to build
brand awareness, increase
demand, and turn connections
into calls!
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker

5. LET'S START BY CREATING A PERSONAL LINKEDIN URL
FIND AND TAP YOUR
SETTING ICON (SMART
PHONE INSTRUCTIONS)
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker

6. SELECT THE
PRIVACY
TAB
THEN TAP "EDIT
YOUR PUBLIC
PROFILE"
SURPRISE: LinkedIn Stories Are
Coming Soon!
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker

7. TAP THE
ICON AND CREATE
YOUR CUSTOM URL
THE LINKEDIN BLACKBELT BONUS TIP:
Your social networks are an extension of your
brand. The best practice is to use the same name
across all channels.
Don't forget to hit SAVE!
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker

8. FOLLOW ME
For more Tips To
Help You
Generate Demand
For Your Brand
Using LinkedIn
Marketing
Deborrah Ashley, LinkedIn Marketing Consultant, Trainer, Strategist & Speaker