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89 JAN 2020 SOURCES: KEPIOS Digital 2020 Global Digital Overview (January 2020) v01

89
JAN
2020
SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020); GLOBALWEBINDEX
(Q3 2019). *NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. GENDER DEFINITIONS AND ATTRIBUTION AS PER DATA IN SOCIAL MEDIA
PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS, MOST OF WHICH ONLY INCLUDE DATA FOR BINARY ‘MALE’ OR ‘FEMALE’.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
# HIGHEST FEMALE RATIO % ♀ FEMALE USERS # HIGHEST MALE RATIO % ♂ MALE USERS
COUNTRIES AND TERRITORIES WITH THE MOST SIGNIFICANT MALE SKEWCOUNTRIES AND TERRITORIES WITH THE MOST SIGNIFICANT FEMALE SKEW
01 BELARUS 58% 1,900,000
02 UKRAINE 57% 11,000,000
03 U.S. VIRGIN IS. 56% 14,000
04 VENEZUELA 56% 6,700,000
05 KAZAKHSTAN 56% 5,300,000
06 FED. STATES OF MICRONESIA 56% 20,000
07 MOLDOVA 55% 770,000
08 HONG KONG 55% 3,100,000
09 LATVIA 55% 570,000
10 CURAÇAO 55% 68,000
01 YEMEN 85% 2,200,000
02 AFGHANISTAN 84% 3,000,000
03 CHAD 82% 270,000
04 NIGER 81% 400,000
05 PAKISTAN 79% 29,000,000
06 TAJIKISTAN 79% 520,000
07 SOUTH SUDAN 78% 220,000
08 INDIA 76% 305,000,000
09= MALI 74% 1,200,000
09= QATAR 74% 2,200,000
SOCIAL MEDIA GENDER COMPARISON RANKINGS
COUNTRIES AND TERRITORIES* WITH THE GREATEST SHARE OF SOCIAL MEDIA USERS BY GENDER*

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