Fashion communication

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A project undertaken to plan the events of 10 Corso Como for the Milan Expo 2015. A proper fashion commun

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The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light. There are 7 function of fashion marketing.

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The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development. LESSON 1: The real life of a Strategic Planner LESSON 2: How to launch a new magazine LESSON 3: Focus on analysis: Brand, products & communication analysis LESSON 4: Competitor Analysis LESSON 5: The Traditional Media Landscape LESSON 6: Media Selection LESSON 7: How to brief a Strategy LESSON 8: How to structure a Magazine Concept LESSON 9: The Concept presentation LESSON 10: How plan the discovery phase to develop the best concept LESSON 11: Test LESSON 12: The Digital Landscape LESSON 13: The launch of a brand in the digital landscape LESSON 14: Who is the target? LESSON 15: Creative & UX Designer approaches LESSON 16: Naming LESSON 17: Build an app, web or mobile? LESSON 18: UX Strategy LESSON 19: Digital Media Strategy LESSON 20: Media Planning LESSON 21: Test LESSON 22: The Events Jungle LESSON 23: Audit for a Brand Event LESSON 24: CRM strategy LESSON 25: Building Emotion LESSON 26: The Conversational Map LESSON 27: The Audience Journey LESSON 28: Simulation: the Agency Team is working LESSON 29: Manage the risks: what is the ROI LESSON 30: Final test

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