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Twitter i Danmark
Stefan Bøgh-Andersen
#SMWstatistik
Overskrift.dk
• Online og Social Medie Monitorerings-tjeneste
• Fokus udelukkende på dansk indhold
• Online nyheder, websites , debatfora, Twitter, facebook, Instagram …
#SMWstatistik
#SMWstatistik
Twitter globalt
• 288 millioner aktive brugere
• 500 millioner tweets sendt dagligt
• 80% aktivitet på mobil
Twitter Danmark i tal, 2014
#SMWstatistik
• 270.000 danske Twitter profiler
• 70.000 aktive (seneste måned)
• 26 millioner tweets (27 mill i 2013)
• Heraf 8 millioner re-tweets og 18 million originale tweets
• Hashtags anvendt 13 millioner gange
• Fordelt på over 1 million forskellige hashtags
DK antal twittere
#SMWstatistik
0
50000
100000
150000
200000
250000
300000
2009 2010 2011 2012 2013 2014
#SMWstatistik
0
50000
100000
150000
200000
250000
300000
2009 2010 2011 2012 2013 2014
DK antal twittere
#SMWstatistik
DK antal twittere
0
20
40
60
80
100
120
140
2010 2011 2012 2013 2014
%, årlig vækst
år
Tid på ugen
#SMWstatistik
3200000
3300000
3400000
3500000
3600000
3700000
3800000
3900000
mandag tirsdag onsdag torsdag fredag lørdag søndag
Twitter
Twitter
Tid på ugen
#SMWstatistik
100000
120000
140000
160000
180000
200000
220000
240000
mandag tirsdag onsdag torsdag fredag lørdag søndag
Instagram
Instagram
Tid på ugen
#SMWstatistik
0
2
4
6
8
10
12
14
16
18
mandag tirsdag onsdag torsdag fredag lørdag søndag
Twitter
Instagram
%
Tid på dagen
#SMWstatistik
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Twitter
Twitter
%
time
Tid på dagen
#SMWstatistik
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Twitter
Instagram
time
%
DK tweets over året
#SMWstatistik
0
20000
40000
60000
80000
100000
120000
140000
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
Antal tweets
Dato
DK tweets over året
#SMWstatistik
0
20000
40000
60000
80000
100000
120000
140000
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
SF forlader regeringen
30/01
DK tweets over året
#SMWstatistik
0
20000
40000
60000
80000
100000
120000
140000
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
Intl. Melodi Grand Prix
10/05
DK tweets over året
#SMWstatistik
0
20000
40000
60000
80000
100000
120000
140000
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
VM i fodbold
12/6 – 13/7
DK tweets over året
#SMWstatistik
0
20000
40000
60000
80000
100000
120000
140000
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
MTV Music Awards
#SMWstatistik
Top-10 anvendte tags
1. dkpol
2. sldk
3. emabiggestfan
4. mtvhottest
5. vmdk
6. dkmedier
7. dksport
8. drgrandprix
9. fodbold
10. kca
Hashtag frekvens - #dkpol
#SMWstatistik
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
Hashtag frekvens
#SMWstatistik
0
500
1000
1500
2000
2500
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
Hashtag frekvens
#SMWstatistik
0
100
200
300
400
500
600
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014
Spørgsmål?
Stefan Bøgh-Andersen
@nitoen
#SMWstatistik

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Overskriftdk om danskernes brug af hashtags

Notas del editor

  1. Stefan: Overblilk produktvisning – meget kort.
  2. Ca. 6.000 tweets pr. sekund døgnet rundt! (DK med 80.000 om dagen – 1 tweet pr. sekund!)
  3. DK platforms tal: Twitter DK: små 270.000 FB : 3,2 millioner LinkedIn: 1,7millioner Instagram: 7-800.000 G+ :
  4. Stefan: forklar om hvornåpå dagen det er godt at tweetee eller re-tweete 2013: 213.000.
  5. Stefan: forklar om hvornår på dagen det er godt at tweetee eller re-tweete I 2014: 262000. Kun årlig vækst på ca. 50.000
  6. Stefan: forklar om hvornår på dagen det er godt at tweetee eller re-tweete
  7. Stefan: Forklar udsving:
  8. Stefan: Forklar udsving:
  9. Stefan: Forklar udsving:
  10. Stefan: Forklar udsving:
  11. Stefan: Forklar udsving:
  12. 30. Januar SF forlader regeringen 10. Maj Melodi Grand Prix – tag DRGrandPrix anvendt 12.000+ gange på den dag!
  13. 30. Januar SF forlader regeringen 10. Maj Melodi Grand Prix – tag DRGrandPrix anvendt 12.000+ gange på den dag!
  14. 30. Januar SF forlader regeringen 10. Maj Melodi Grand Prix – tag DRGrandPrix anvendt 12.000+ gange på den dag! Spikes over sommeren (juni) er VM fodbold (12. juni – 13. juli)
  15. 30. Januar SF forlader regeringen 10. Maj Melodi Grand Prix – tag DRGrandPrix anvendt 12.000+ gange på den dag! Spikes over sommeren (juni) er VM fodbold (12. juni – 13. juli)
  16. 30. Januar SF forlader regeringen 10. Maj Melodi Grand Prix – tag DRGrandPrix anvendt 12.000+ gange på den dag! 09- november MTV Music Awards Europe – man kunne ”stemme” op til showet, bla. #vote5sos Spikes over sommeren (juni) er VM fodbold (12. juni – 13. juli)
  17. DK platforms tal: Twitter DK: små 270.000 FB : 3,2 millioner LinkedIn: 1,7 millioner Instagram: 540.000+ G+ :
  18. 30/01: SF udtråder af regering 03/06: Lars Løkke stopper som V-formand??? 07/10: Åbning af Folketinget 13/11: Finanslovs-forlsag
  19. Kan I gætte hvilket hashtag det er? #SLDK Næstemest anvendte tag efter #DKPOL
  20. Kan I gætte hvilket hashtag det er? #SLDK Næstmest anvendte tag efter #DKPOL