Talk at 100% Design, 23 September 2015

1. Make social media
Daniel Nelson
October Communications
@octobercomms
work for you.

2. Social media is:
another marketing channel.
a conversation.

3. Social media is:
another marketing channel.
a conversation.

4. If you’re pushing messages, you’re
doing it wrong.

5. You may have heard these words:
Viral
Engage
Audience
Listen
Awareness
Content
Outreach

6. You may have heard these words:
Viral
Engage
Audience
Listen
Awareness
Content
Outreach
}
commonly
used when
speaking
about social
media

7. You may have heard these words:
Viral
Engage
Audience
Listen
Awareness
Content
Outreach
}some of
them are
overused

8. Tell the story of who
you are with your
whole heart”
Brene Brown
“

9. Speak with your
customers.

10. Speak with your
customers.
The way we used to.

13. They knew your name.
They knew your family.
They knew what
products you bought.
They had high
retention rates ;-)

14. And they didn't think
‘viral’ was a good
thing either.

15. Today we have a far
easier way to connect
with potential and
existing customers.
Twitter
Facebook
Pinterest
YouTube
Instagram et al

16. 64.1 million people in the UK
38 million are actively
using social media accounts
For 2hours
13mins every day

18. Build your
audience
• Start by showing what you do
• Show you have a lot of knowledge
• Don’t focus on follower numbers

19. Engage in
conversation
• Don’t push messages
• Listen to others
• Get to know your customers

20. Amplify your
message
• If you build it, they will come
• Followers become ambassadors
• They share your message

21. I’m not going to bore you with
formulas and algorithms…

22. But Facebook’s
EdgeRank is like
a credit rating.
It’s invisible, it's
important, it's
unique to each
user, and no one
other than
Facebook knows
knows exactly
how it works.

23. But I’m not going to bore you with
algorithms…

24. If you want to know how it works,
search ‘Edgerank’.

25. Great brands tell us WHY
they do what they do.
HOWthey do it.
And lastly WHATthey sell.

26. Tell the story of who
you are with your
whole heart”
Brene Brown
“

27. is
bare
sickinnit

28. is
bare
sickinnit

29. is
bare
sickinnit
sometimes it’s
good to speak
to customers
as they would
speak to you

30. But if it does backfire on you…
• Keep calm
• Respond in the
same channel
as it happened
• Don’t leave it
until tomorrow
to reply

31. Did
Tupperware
invent social networking?

32. Did
Tupperware
invent social networking?

33. Watch it again?
@octobercomms
#100design
#LDF15
octobercomms.com/
100design