Are you mystified about the new 2017 LinkedIn platform? You are not alone! In fact, the 2017 redesign is the most significant change to the desktop version since its inception, leaving many users panicked as they can’t find the tools they used every day. In this presentation by LinkedIn expert Donna Shannon, learn about the latest changes and traps while discovering tricks to bring back your functionality. Join my enewsletter and receive 75% off my Udemy.com LinkedIn course: http://eepurl.com/bgVrJr

1. LinkedIn Changes for 2017
Donna Shannon
President and Career Coach
Personal Touch Career Services
720-452-3400

2. The Personal Touch: what we do
• Our Mission: To help job seekers of all levels achieve their
employment goals through solid, practical advice and services
 Resumes
 Interview coaching
 Job search strategy development
 Group classes
 “Using LinkedIn to Get a Job Without Going Crazy” on
Udemy.com: https://www.udemy.com/using-linkedin-to-get-a-
job/
 Get a Job Without Going Crazy book

3. WELCOME TO THE NEW WORLD

4. What happened?
• LinkedIn announced on Jan 19, 2017, that new desktop
version is biggest change since the site’s inception
• Designed to be:
– In line with the app
– Simpler navigation
– More intuitive usage

5. In reality…
• More functions are hidden
• Need to dig through or click on seemingly unrelated areas
• Many popular features were eliminated
• Less functionality on free accounts

6. Areas of Change
• Home screen navigation
• Profiles
• Searching
• Network Management
• Jobs

7. THE NEW HOME SCREEN

8. Classic View

9. New Home Page

11. What the icons mean

12. How well am I doing?
• Pay attention to profile views and views on posts

13. Everyone gets to see the past 90 days - unless
… you chose to not reveal your own profile information on your free account

14. All about “Me”
• Can click to view or edit your
profile
• HERE is where privacy settings
are
• Can actually find the Help
Center

15. Make it “Work”
• HERE are your Groups!
• ProFinder is a service to
engage with professionals for
contracts or special projects –
anyone can join

16. PROFILE CHANGES

17. Sweeping changes
• Everyone (including you) will have to click on “See More” to
view your full summary or details for work history that is NOT
the current job
• Your most recent articles, activity, and posts are visible on
your profile
• Sections now subdivided into 3 categories: Background, Skills,
and Accomplishments

18. Make an impact
• Since only the first few sentences are seen without clicking,
they must be awesome attention-grabbers.

19. Chopped Experience?
• Current or most recent job shows all
the details
• All of your work history is there AND
is still searchable on LinkedIn
• However, viewers need to commit to
the click to see the additional details
• (By the way, if someone downloads
the PDF, they DO get all of the
details.)

20. Adding new sections
• No more pretty
“tiles” to click
• Look for the bar on
the right
• Categories
condensed

21. That’s an Accomplishment?
These include:
• Publications
• Certifications
• Courses
• Projects
• Honors & Awards
• Patents
• Test Scores
• Organizations
• Languages
• (scroll to see them all)

22. SEARCHING: WHERE DID EVERYBODY GO?

23. Major changes (and complaints)
• One of the biggest loss of functionality – NO MORE Advanced
search features
• NOW funneled through Boolean search terms
• Some filters available
– But previously common ones are now on Premium accounts only

24. Starting a search
• Everything starts from the same search box
• Hit “enter” to get the different categories

26. BIG tip: Boolean searches

27. Search Filters
• Click on “down” arrows to see all the
features
• Not as precise as the old Advanced
Search
• Can save these search parameters
• If you want more filters, you must pay
more

28. MANAGING YOUR NETWORK

29. Where’s my friends?

30. My Network
Central hub for:
1. Received invitations
2. Existing connections
3. Importing contacts
4. Suggested “People you may
know”

31. My Network
• Hey! Where’s the
pending invitations
I sent?

32. Invitations I sent
• Need to look at the person’s PROFILE to see it – no more
listing of all the invites I sent

33. Finding a specific person
• Default: Recently added
• Drop-down allows it to be sorted
by first or last name
• The “search connections” creates
a SEARCH and takes you to that
screen…

35. Hey! Where did the network notices go?
• LinkedIn used to prompt you to reach out to people on work
anniversaries, birthdays, or job changes
• Used to be on Home screen and Connections page
• Now….

36. Check your Notifications

37. JOB POSTINGS

38. Recruiter growth on LinkedIn
• 94% of recruiters are active on LinkedIn
• Only 36% of job seekers are fully engaged on the site
• 48% of recruiters use LinkedIn as their only social media
outlet
• 40% of job seekers use the mobile app
LinkedIn implemented lots of changes for recruiters to
encourage heavier usage

39. The latest trick
• It is possible to let recruiters know you are looking without
notifying your current employer
– HOWEVER, they make no guarantees!
• Dive into your preferences on the Jobs tab…

41. Preferences, screen 1
Be sure to point out:
• Desired locations
• Experience level
• Industries
• Company size

42. Preferences, screen 2
DON’T stop scrolling!
Next options:
• The “discreet” notification to make
you show up in more recruiter
searches
• Define the type of job
• Add a personal introduction – this is
different from your summary and
specific to job searching
• SHARE your profile:
• Syncs up LinkedIn with external
job applications to automatically
send your profile with the
application

43. Features hiding in plain sight
• Not new, but harder to see
• Make full use of Job Alerts
• Review jobs you saved or applied to

44. Creating a job alert
• Start search as normal
• Play with filters and terms to perfect results
• Click on “Create search alert”

45. Managing alerts
• Click on “manage alerts” from any job
searching screen
• (look out – they are small)
• Revise how often sent or even delete
• Need different search terms? Set up
different alerts

46. QUESTIONS?

47. Mastering the new website
• Dive into icons to understand ALL the features
• Make the first line of your profile a strong branding
statement
• Use Boolean search terms and filters
• Find your friends and stay in touch
• Use the Open job search to get in front of recruiters

48. NEW online class
• Join my free newsletter to receive 75% off
• http://eepurl.com/bgVrJr

49. The Personal Touch Career Services
Donna Shannon, President & CEO
 https://PersonalTouchCareerServices.com
 donna@PersonalTouchCareerServices.com
 720-452-3400
 www.LinkedIn.com/donnashannon
 Twitter: @DLShannon
 Networking Groups on Meetup.com
(Denver/ Lakewood area):
 The Brown Bag Job Search Group