Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!
Content Curation Hacks to Goose Your Content Marketing ROI
1. @TwitterHandle • #CMWorld
Ridiculously Awesome Curation
Hacks to Goose your ROI like Crazy
Pawan Deshpande
CEO & Founder, Curata
@TweetsFromPawan
@TweetsFromPawan • #CMWorld
19. Content Curation Defined
Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“ “
20. Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“
Content Curation Defined
a person, not an algorithm
“
21. Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“
Content Curation Defined
Not a one time event or activity
“
22. Content Curation Defined
Add value. . . perspective, insight, guidance
Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“ “
23. Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on
a specific topic from around the web.
“
Content Curation Defined
Be discerning, discriminative and selective
“
24. Content Curation Defined
Focus on a narrow topic
Content curation is the process of
someone consistently
finding, organizing and sharing
the best and most relevant content on a
specific topic from around the web.
“ “
25. It’s like a
Museum or
Gallery
displaying
what they
think are the
best pieces
Photo Credit: Herry Lawford.
26. Why should you Curate?
Thought
Leadership Efficiency
SEO
Lead
Generation
39. Verne Global Benefits
Quoted in BBC & CNN
Curation is equivalent of $200K of outbound
marketing spend
Signed their largest customer BMW
First page SEO for many industry terms
3 Stevie Awards including Best Website
Attend industry conferences with a press pass
45. Why are you Curating?
For Marketing?
For Knowledge
Management?
For Publishing?
For Competitive
Intelligence?
46. Picking A Great Topic
COMPETITOR
LANDSCAPE
AUDIENCE
INTEREST
CONTENT
LANDSCAPE
1
23Saturated.
Too many
audience
Insufficient
content for
Curation
Not Relevant to
Target Audience
47. Surveying the Competition
Can I curate
better than
them?
Can I have a
different
perspective?
Can I broaden
or narrow my
topic?
59. Find Relevant
Piece of Content 1
Take a small
excerpt 2
3 Retitle It
4 Add a
Thumbnail
Add Link back
to source 6
Add some
commentary5
How to Curate
69. Curation Sharing Hack #2: Twitter Handles
How to know what to
move to the cloud
http://bit.ly/8na8hsa
by @datadynamics
Mention the author
to get influencer
followers
76. 1: Reproduce only those portions of the article that are necessary to make your point or to
identify the story.
2: Try not to the majority of articles available from a single source.
3: Prominently identify the source of the article.
4: Whenever possible, link to the original source of the article.
5: Whenever possible, provide context or commentary for the material you use.
6: When sharing images, unless you have explicit permission to share a full-size image, always
share a thumbnail image at most.
7: Link back to the original article prominently, not buried all the way down at the end of the
post.
8: If you are re-posting an excerpt from the original article, make sure your excerpt only
represents a small portion of the original article.
9: If you are reposting an excerpt from an original article, make your commentary longer
than the excerpt you are reposting.
10: Retitle any and all content you curate.
11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or
Share Bar to view the content without it.
12: Don’t use no-follows on your links to the original publisher’s content.
See examples @
http://bit.ly/EthicalCuration
The Rules of Ethical Curation
79. Topic Research
Source Discovery
Content Filtering
Content Review
Feed Output Conversion
Fair Use & Copyright for Images
Feed to Widget
Feed to Email Output
Feed to Blog
Social Media Scheduling
Email Newsletter
Email
newsletter
Blog
CMS
Share Bar
CMS
Social Media Channels