1. Crystal Coleman
Social Media Specialist
crystalsocialmedia@gmail.com
Networking, Job Searching,
and Professional Enrichment
Social Media Icons via Vince Chiosa
#AdminSM
2. Crystal Coleman
10+ years in Administrative Assistance
15+ in Customer Service
7 in Community Management/Social Media
Entertainment, Non-profit, Agency, Higher Ed
I’m more about the SOCIAL than the
MARKETING
I tweet a lot: @ThatGirlCrystal
And I blog at ThatGirlCrystal.com
6. Why Social Media is
important
Basic uses of the Big 3
social networks
How to use these
networks for professional
growth
The next steps: becoming
a superuser
Ways to bring these skills
into your business and
seem like a rockstar.
And that’s what we’re going to talk about today…
Image Credit: Jada goes Hollywood on Flickr from beau-foto’s photostream. Used under a Creative Commons Attribution 2.0 license.
15. Largest social network; over 1B users
Primarily used to build upon existing friends
Filters
Utilize Friend Lists
Refine your feed through hiding
Groups
Community Groups
Professional Associations
Pages
Keep up to date with organizations, businesses
Pages Feed keeps your news feed clutter down
16. Friend Lists
Allow you to place friends into lists.
On left sidebar: MORE > Hover ‘Friends’ MORE
Auto Lists: CF, Acq, Fam, Jobs, Schools, Cities,
Restricted
You can also create lists.
Facebook Lists My Lists
17. Lists and Privacy Settings
Use privacy settings to manage who sees your
content.
Example: Custom Default Setting – Friends,
except List: Pro Block, List: Random (NC)
Check settings via “View As”
“View as”
defaults to
public view,
but you can
insert friend’s
names to see
what they can
see of your
profile.
18. Three Types
Open – Anyone can join and see content
Closed – Anyone can request to join, but cannot see
content until approved. Anyone can see group
members.
Secret – Only people invited can see the group and
join it.
Uses
Meeting Groups (book clubs, social functions)
Professional Associations (member or non)
Collaborative work groups
Focus groups, memorials, reunion planning, support
groups, recipe sharing, etc, etc
Finding Groups
Organization webpage or newsletter; Search
19. “Liking” organizations and businesses
Updates right in your newsfeed.
Interact with other members/customers on page
Graph Search
When graph search is refined, easy way to find
users with similar interests, professional
background, etc.
Will be great for networking/making
introductions.
20. Micro-blog
140 character limit; brevity over grammar
Fast Paced
10-15 posts a day isn’t excessive
Open
Unless you have a protected account, anyone can
view/follow your tweets.
Searchable
Very search friendly archive, especially with use of
#hashtags
Network of Connections
Very easily to engage in conversation with people all
over the world
News Digest
Because of its brief format, great for headlines and
news distribution.
21. Follow Thought Leaders
Search on Twitter
Twitter Directory: WeFollow.com
Tweet Chats
#AdminChat – Thurs 11:30-12:30pm PST
Field Specific: twubs.com hashtag directory
Tweet Events
See if there’s a hashtag. #AdminSM
Tweet your thoughts, rt others on the #
Connect offline after event.
Job Search
Follow recruiters, agencies
Follow hashtags #adminjobs #dreamjob, etc
22. Professional Network
Career/acheivement focused
Build networks of endorsements and
recommendations
Recruiters and Hiring Managers
Hiring Managers are checking LinkedIn before
hire.
Recruiters search keywords to find top talent
Networking and Groups
Great way to find new contacts and even new
coworkers.
23. Optimize Descriptions
Don’t just copy and paste your resume.
Find balance between wordy and detailed.
Recruiter Keywords
Detail your skills to come up in keyword searches
Don’t just say Excel, details: pivot charts, macros, etc
Recommendations
Recommendations vs. Endorsements
Seek recommendations from former bosses,
coworkers, associates.
Write meaningful recommendations for others
24. Offline to Online
Meet someone at an event, add them on LinkedIn
Always customize the invite message.
“Great to meet at [blah], look forward to learning
from you.”
Check out your stalkers
See who’s viewing your profile.
Reach out if you would like to connect.
Reach Out
Seek out people in your field you’d like to know
“Hi, I don’t know you, but I’m also interested in [blah]
and would love to follow your thoughts on it.”
25. Caveat Emptor
Some groups are great, some are full of spam
Wade into a group, check it out, leave if it’s not
working for you.
Learn From Others
Active group members are great Thought Leaders
Participate
Professional Events
Mixers, Conferences, Webinars
Great way to refresh our skills
27. Format to the Medium
There’s nothing more annoying to social media
people than #hashtags on Facebook.
Share and Share Alike
If you’re a creator, don’t just promote your own
stuff. Curate other great content.
Be Selective
Some content is better suited to one medium
over another.
28. Curation
Finding excellent content from other sources
Benefits both parties
Google Alerts, RSS feeds
Scheduling
Avoids spamming feeds all at once, but keeps you
from being chained to social networks
Hootsuite, Tweetdeck, Buffer
29. Use Your Experience
Decades of experience; share it!
Become an authority in your community
Write
Own blog, other website, company newsletter
Builds a base of proof of experience
Answer Questions
LinkedIn Groups
Quora
Officepal
30. Small Business admins do everything.
Adapt these techniques.
Big brands have millions of followers
SM can have a huge reach
Don’t take it for granted
How to translate
Authenticity is key
Better run from the inside than out
You know your industry, your brand
Vested interest
Use Thought Leader techniques.
Humanize
People want to know the people behind the companies
33. Image: Flickr, Eternal clock, a Creative Commons Attribution Share-Alike (2.0) image from robbie73's photostream
Don’t wait until
you’re job searching
to start networking.
Establish your social
networks early and your
job search can be shorter.
Count all admin as customer service… philosophy
Started in truest customer service: working in the local mall when I was 16
Term was first used in 2004, now broadly covers a whole big group of websites, apps, and services…
NA is only 3rd biggest chunk
Living where we do, it’s got a huge emphasis; image what that’s like elsewhere.
1/6 of the world population.
And it’s only been around since late 2006.
Enough with statistics…
I’m going with the basic assumption that most of you know how to use facebook, so instead of giving you the basics, I’m going to skip to ways to use it for networking and make it more efficient.
Everyone has their own set of written or unwritten rules about who they’ll friend and who they won’t. If you can say No to that guy you knew in 2nd grade, more power to you… I’m not that strong.
Close Friends, Acquaintances, Family, Jobs, Schools, Cities, Restricted all auto-created by facebook. Other than CF, Acq ,Rest auto populated by FB, too.
At my last job, I loved my co-workers, but I didn’t necessarily want them seeing everytime I was updating Facebook. They knew that if I added them on Facebook, they’d be in my “Professional Block” list until I stopped working there. Now, they get to see everything, because it helps us keep in touch better.
Utilities of groups: polls, documents, etc
Twitter is something you may not be as familiar with. These are the basics. Your handout has more information and links to tutorials.
Thought leaders in admin:
Business: Richard Branson, Warren Bufffet
Politics: Nate Silver, Bill O’Reily, Rachel Maddow
Google “Why you have to be on LinkedIn” – almost 400 MILLION results
Slowly gaining in other areas, HUGE in the bay area
Rec vs. Endorsement, both good, more weight on recommendation
Don’t’ do toooo much.. Can get cut off by LinkedIn