3. Unique Business Model 2013 : € 2.3bn sales
6.922 GT deliveries
€ 337M R&D
«Most Powerful Brand»
(BrandFinance)
GT Sports
V12
V8
Enzo Ferrari
“We build one less car than
the market demands”
<3.000
staff
200
dealers
>30.000 prospects
<7.000 deliveries
Historic results
Tradition & Innovation
Passion & Excellence
Individual & Team
Options Atelier « One-Off Ferrari »
Taylor-Made
4. Unique Engagement <3.000 staff
>30.000 CVs/yr
incremental headcount
«Great Place to Work»
Sergio Marchionne
“Authentic, deep-rooted passion and
the ability to work together”
Ferrari Campus Formula Uomo 29 nationalities Engineers, Commercial & F1
Tradition & Innovation
Excellence & Passion
Individual & Team
Health &
Wellbeing
Junior Club « 100 Blue-to-White »
Taylored
Training
5. “We do not build cars….we build dreams”
Enzo Ferrari