Brighton SEO Slides April 2018 by Craig Campbell.

1. Craig Campbell
www.craigcampbellseo.co.uk
SEO Consultant & Trainer
Twitter @craigcampbell03

2. Is all I’ve got
20 Mins

3. Tweet Me
@craigcampbell03
#BrightonSEO

4. Link Building
It is a well known fact that link building has always been a main
ranking signal and still is to this day.

5. The Risks &
Rewards of PBNS
@craigcampbell03 #BrightonSEO

6. What is a PBN
Its a private blog network, websites are designed and
used as link building assets to rank other websites.
Sites that are there to manipulate the search engines.

7. There is always a risk attached to anything in life,
building a low quality PBN is likely to get you penalised
by Google.
Risks
Be Careful

8. @craigcampbell03
What’s a Shit PBN?
8
Domain name with low domain metrics
Its not always wise to chase domain metrics anyway, but why buy a shit domain?
Copied, Spun or Low Quality Content
There is no real quick way to automate quality content, no point in using someone else’s
content, using guys on Fiverr or using content spinning software.
PBN’s that Publicly sell links
A PBN with thousands of links scattered all over it is not what you would call a real PBN or a
natural website, stay well clear of this type of PBN.
Multiple PBNS on a Shared Server
People building low end PBNS are always worried about the cost, putting all your assets on a
shared server is a massive footprint.
PBN Site with no Traffic
You want a PBN to work well, get traffic and rank well, it is then an asset, some crap website
that doesn’t rank well and gets no traffic is worthless.

9. PBN Sellers
Be careful with this stuff !!!!

10. simplicity is a multipurpose powerpoint
template. Minimalistic design makes the
customization extremely easy.
simplicity.
enjoy!

11. simplicity template
explore the world of simplicity

12. simplicity template
explore the world of simplicity

13. @craigcampbell03
Traffic Increase
13
Started Sep 2017
4 x Traffic Increase
10 x More Sales
It Can Be Done

14. @craigcampbell03
Ranking Websites
14
640k Revenue
All Online Sales
Constant Growth
New Business

15. Traffic Boners
So if PBN’s are done properly you will get a nice uplift
in traffic as some of the examples show, but thats if
you use PBN’s as part of an overall marketing
strategy.

16. @craigcampbell03
What is a
real PBN
16
Ingredients
Local citations, every other bit of
SEO you would expect on your
own site.
Quality website
Decent website that is actively
getting traffic and rankings.
Social Activity
Real social activity, real
engagement, real social traffic
Different IP’s
Websites that are not on a
shared server using 1 IP
address

17. @craigcampbell03
Real PBN
Vs Shit PBN
17
Real
Unique content, website in its own right, real
traffic and rankings
Social accounts, GMB, citations, links,
continually updated.
Unique IP Address, varied whois data, unique
template, unique plugins, unique logins
Footprint Free
Sites all on varied servers, varied IP addresses
and effectively all sites in their own right
Shit
Cluster of sites on one shared server
Whois details all under one registrar account,
under one name
Spun content, links from fiver, not frequently
updated, no citations, no ranks or traffic
Has hundreds of links being sold on these
websites

18. @craigcampbell03
Sounds like
Hard work
18
360-degree solutions
advance
technologies
global free support

19. Delegation
You don’t have to be involved in
every single process in your
business, delegation is key.
Outsource
If you want to work at scale,
outsource the grunt work to a
virtual assistant.
Use Automation
Where possible use automation,
we are in the 21st century its time
to use technology.

20. Domains with previous backlink profiles,
expired, auction websites, drop catchers.
Domains
Take content where relevant from the old
website, and use it for your new PBN.
Wayback Machine
Tons of places, expired domains, domain
hunter gatherer, go daddy auctions
Best place for domain
Kalin Karakehayov, biggest list on UK
expired domains I’ve seen. He is also at
BrightonSEO somewhere.
tools.domains
Knowledge Bomb 1

21. These guys leave beginners little to no
chance of getting any good domains
Drop Catchers
Matt Tricot
This guy has a lot of good domains
premiumdomainnames.com
So Matt regularly emails you with any
new domain names that are coming his
way
Regular Updates

22. @craigcampbell03
Don’t Chase Domain Metrics
22
• People obsess over domain metrics
• Domain metrics can be faked
• Links from domains with real traffic and real backlink profiles are important
PA, DA, TF, CF are 3rd party metrics

23. @craigcampbell03
Initial PBN
Set-up
23
A reliable hosting
company, remember and
vary this.
Hosting
A PBN should take
months to build.
Quick Job
Unique content and nice
website structure
Content
Simple clean responsive
website will do
Website

24. @craigcampbell03
Some local citations
Robert Kirk www.citationsbuilder.com
Each citation is unique
Make sure that you submit different descriptions for each
citation you submit so that it can indexed. No point in
submitting the same description to 100 directories.
Ensure citations get indexed
Indexing tools or again use a service based on citations, let
someone else do the grunt work its cost effective.
Citations
Done Properly
24

25. @craigcampbell03
Mass Planner
Social Media Automation, keep your PBN’s and persona’s
used to buy domains looking real.
Invite Only
Invite only not for public sale any longer, but an amazing tool
that can do so much work in the background
Email Me
craig@craigcampbellseo.co.uk and I will invite you to the
tool, it does have a free 5 day trial.
Knowledge Bomb 2
25

26. @craigcampbell03
Introducing
Mass Planner
26
Social Media Automation
Building a following on autopilot, making fake persona’s
real and using them to your advantage.
features description
✓ Works on all social platforms
✓ Builds a real following
✓ Specify days and times of interaction
✓ 24/7 365 days per year

27. @craigcampbell03
Massplanner
27
Add your accounts and let Massplanner do all of the
grunt work for you. Well worth investing in, it’s not for
public sale, but I can send you an invite if you get in
touch.
Works with all Social

28. Adam Howard
Fake Persona
“Adam Howard has a real following
online, he regularly posts, tweets and
does lots of different things. Most
people wouldn’t know this was a fake
persona. With 2500+ followers, 473
tweets and regular varied interaction it
will look real.”

29. @craigcampbell03
Real PBN
No Footprints
29
Real Websites, Real
traffic
Regularly updated
No Footprints
Totally Unique

30. @craigcampbell03
Introducing
Ghost Browser
30
Use Multiple Persona’s
Building a following on autopilot, making fake persona’s
real and using them to your advantage.
features description
✓ Open unlimited persona’s
✓ No need to login every time
✓ Use proxies
✓ Be creative

31. @craigcampbell03
GoPBN.com
31

32. @craigcampbell03
GoPBN.com
32
Multiple CMS
Different IP’s
Footprint Free
Server Locations

33. @craigcampbell03
serped.net
33
Manage and Monitor Your PBN
So managing a bunch of PBN’s gets easier using
Serped, there are 45+ tools on Serped.
features description
✓ Uptime Monitor
✓ Domain Finding
✓ Rank Tracking
✓ Domain Metrics

34. @craigcampbell03
serped.net
34

35. @craigcampbell03
Feed Google
What It Wants
35
01
Domain Metrics
Although google doesn’t use domain metrics
these are a good way to figure out whether a
link has any real value.
03
Use these as tools
Use your PBN to bargain with other
webmaster’s for genuine links.
02
Relevant websites
Google wants to see links from websites that
are relevant.
04
Keep the PBN a secret
Don’t tell people about your PBN, fly under
the radar and use these assets to your
advantage.

36. @craigcampbell03
benefits
for you
36
Link Building Power
Build your PBN slowly these will become your assets moving forward.
Treat your PBN’s Well
Treat your PBN’s like they are your own main website, they are valuable to you going forward
and will always make you money.
Never Sell Links
My advice would be to keep your PBN’s to yourself and make them work for you in a number
of different ways. Never sell links to others, you will no longer be a Private Blog Network.

37. @craigcampbell03
Risk
37
Google do take action
There is always a risk with using PBN’s and Google
have been known to take manual action for sites that
leave footprints.
Manual Action
✓ Costly Clean-Up
✓ Slump in rankings and sales
✓ What strategy do you use next?
✓ Does Google ever trust your site 100% again?

38. @craigcampbell03
our
main target
38
Is the main task for any SEO, strategies and ways of working will change, but you
need to have a sensible strategy.
Ranks, Traffic, Leads

39. @craigcampbell03
SEO Strategy before
PBNS
39
Viral Piece’s can work well and attract
links so worth exploring this.
Suppliers, industry bodies and
anyone else in your niche.
Local/National citations
Exhaust all outreach opportunities
PR Links, Mentions, Link
Reclamation
Write and contribute on expert blogs,
you will get links as a result.
Website

40. @craigcampbell03
Knowledge
Bomb 3
40
01
02
03
So go and find popular
images.
Images
Reverse image lookup, see
who’s using your image.
Outreach
People will tend to credit you
with a link if you ask them.
Link Gained

41. @craigcampbell03
How to contact me
41
@craigcampbell03
Linkedin
Facebook
craig@craigcampbell
seo.co.uk

42. @craigcampbell03
Come and see me at my stand
42
Mark Walker
James Dooley
Andy Drinkwater
Ross Tavendale
More Knowledge Bombs?
Peter Van Der Graaf