eCommerce conversions ultimately boil down to understanding and offering what your customers need with an assurance that they are getting the best deal possible. Whatever niche you are in, don't forget to offer value and quiality products. Only these things make a brand stand the test of times.

1. 5 eCommerce Conversion
Boosts Everyone Should
Know

2. Utilize Video
Reaching buyers with video
1

3. Videos are easier to rank on Google. Search for
anything and you will more than likely find a
video on the top ten results.

4. Stats: Video Influences
Buying Decisions
▪ 96% of consumers find videos helpful for making online
purchase decisions
▪ 71% of consumers said that watching a corporate video left them
with a positive impression of the brand, service or company
▪ 73% of all consumers are more likely to make a purchase after
watching videos explaining a product or service
Source: 73% of Consumers More Likely to Make a Purchase After Watching a Video [Report] http://www.reelseo.
com/consumers-purchase-video/
Source: 5 Ways to Increase eCommerce Conversions

5. Video works across industries...

6. Here’s How Brands
Use Video

7. Vat19 Stands out by using humorous videos to feature each of
their products.

8. Luxy Hair grew a 7-figure
business just by publishing
tutorial-style videos to
YouTube.
Their YouTube Channel now
has a whopping 2.3 MILLION
subscribers!

9. Bellroy shows customers the
functional side of their wallets
with video.

10. Blending random objects?
Not only entertaining and
funny, but how BlendTec got
all eyes on their brand.
You don’t have to watch The
Shopping Channel to find
this interesting.

11. How can you use video?
Product Demos
Make a demo of how
awesome your
product is, covering
all of the common
questions you’ve
heard customers ask.
Make it Funny
Humor helps you
stand out of the
millions of other
boring product
videos out there.
Use YouTube
YouTube is a free
distribution channel.
Google also prefers
YouTube results over
other video sites.

12. Make Forms
Fool Proof
Those ugly, ugly forms...
2

13. Using forms are big energy investment for users.
Make it as painless as possible for them.

14. Bad Forms Are Bad For
Business
▪ Sticking with essentials lowers the chance of intimidating your
prospects.
▪ In a study of Imagescape, reducing form fields from 6 to 3
increased conversions by 10%.
▪ Splitting your big forms into two steps (two pages) can increase
conversions by 50%.
Sources:
▪ https://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
▪ https://econsultancy.com/blog/62435-how-to-optimize-your-lead-generation-forms-three-case-studies/
▪ http://blog.convert.com/5-ways-increase-ecommerce-conversions.html

15. Here’s How to Fix
Your Forms...

16. How to Fix Your Forms
▪ Isolate the form. Remove chances for users to click away.
▪ Try to reduce the number of fields your visitors fill out. Three is
the magic number.
▪ Tweak your button copy. “Submit” is not an option. “Get Your
Free White Paper” … is better.
▪ Make your form validation live as they type. Get them in and out
as fast as possible.

17. Oh! And NEVER
EVER
Use Captchas
Source: https://kerneleros.com/anticapcha-2015-jdownloader/

18. Free Shipping
Because we all hate paying for it.
3

19. Free shipping incentivizes people to buy from
you.

20. How Much Will It Cost You?
Don’t shoot yourself in the foot by getting
carried away with free shipping.
If your product sells at $10, you wouldn’t want
to ship it for free.
Think about margins. Do your math!

21. Cater to Nearby Areas
Free shipping is cheaper for your business
when you’re shipping to a nearby area.
This works great for local businesses!

22. Keep a Minimum Threshold
Most retailers like Amazon and Toys R Us keep
a minimum threshold for free shipping. For
Amazon it’s $25.

23. Coupons and
Deals
A killer recipe for eCommerce
4

24. Sites like Groupon
and stores like
Walmart have built
their entire fortunes
on coupon offers.

25. Idea One: Free shipping only for a
season
▪ You can conduct short marketing campaigns that offer free
shipping instead of offering year round free shipping.
▪ You can also offer free shipping for a limited time if your
eCommerce site has just launched and you want to get the word
out just like Amazon India.
Source: 5 Ways to Increase eCommerce Conversions

26. Idea Two: Offer bundled products on
discount
▪ Bundling is when you group together some items and sell them
for much less than their original value.
▪ Visitors see bundling as a steal deal and are often excited about
purchasing bundled items.
Source: 5 Ways to Increase eCommerce Conversions

27. There’s no doubt that coupons are immensely
popular. Who doesn’t want to save a few dollars
when shopping?

28. Transactional
Email
Email at the right time, in the right
place.
5

29. Transactional emails are a big opportunity to re-engage your customers. But
the truth is, most marketing teams ignore this.
Source: 5 Ways to Increase eCommerce Conversions

30. Research indicates that emails like order
confirmation and shipping confirmation emails
have 8 times to 9 times more open rates of
marketing mails.

31. What do transactional emails consist of?
These are the emails that you send right after someone signs up or places an
order or wants to return something.
These emails confirm that the
particular action intended by
the user has taken place.
To make the best use of this opportunity
you should place cross-sells based on
buying behavior. ABC styles, for instance,
places dynamic cross-sells on
transactional emails along with
personalized language like “we” and
“you” that talk directly to the user.
Source: 5 Ways to Increase eCommerce Conversions

32. Farecompare also offers personalized
dynamic transactional emails.
On the site you can set up alerts to inform
you if the fare for your desired flight drops
by 20%.
Since such alerts are specific to different
customers, and each customer can set up
alerts with different combinations.
Source: http://blog.mailchimp.com/dynamically-
customized-transactional-emails-with-mailchimp/
Source: 5 Ways to Increase eCommerce Conversions

33. Conclusion
Ecommerce conversions ultimately
boil down to understanding and
offering what your customers need
with an assurance that they are
getting the best deal possible.
Whatever niche you are in, don’t
forget to offer value and quality
products. Only these things make a
brand stand the test of times.

34. THANKS!
Learn more at the Convert Blog.
You can follow us at @Convert or visit our site at
www.Convert.com
Some content and quotes: www.couponmeld.com