Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
2. 1) Global eCommerce Trends
2) Brand + Category Trends
3) Retailer Trends
4) Re-Imagining The Distribution Model – Owned, Marketplace,
Direct
5) Re-Imagining The Shopper Interface – Mobile / Voice / AI
Outline
5. China Leads in ECommerce Revenue with $1.2T…
US at $431B and UK at $121B
www.contentanalyticsinc.com | page 5
2017
Source: Statista
6. UK Leads E-Commerce Sales as Percent of Total
Retail Trade at Nearly 17%
www.contentanalyticsinc.com | page 6
Source: Statista
UK
7. 51% of Purchases Are Made Online
www.contentanalyticsinc.com | page 7
51%
ONLINE
8. Mobile Has Turned The Corner:
46% of Global Shoppers Buy Products Via Mobile
www.contentanalyticsinc.com | page 8
Source: PwC
9. Price Is Still The Biggest Factor in Shopping Choice
www.contentanalyticsinc.com | page 9
Source: PwC
10. How Much Online Shoppers Around the World
Are Spending Annually
www.contentanalyticsinc.com | page 10
Source: Statista
11. Number of Online Shoppers Will Grow to More Than
1.6B Worldwide by 2018
www.contentanalyticsinc.com | page 11
Source: UNCTD
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2013 2018
Number of Online Shoppers Worldwide (in Billions)
12. The World’s Top 10 Largest Retailers Hold Nearly
Half The Global Market
www.contentanalyticsinc.com | page 12
Source: UNCTD
18. 1000s of Physical Stores Are Closing…
www.contentanalyticsinc.com | page 18
Source: clark.com
0
100
200
300
400
500
600
19. Competition Is Heating Up Online
www.contentanalyticsinc.com | page 19
Source: 1010data
Jack Ma, Alibaba
Jeff Bezos, Amazon
Marc Lore, Walmart
20. Amazon Prime Still Key to Amazon Growth
with 66M+ Members
www.contentanalyticsinc.com | page 20
Source: Recode
0
10
20
30
40
50
60
70
2015 2016
Amazon Prime Subscribers (Millions)
21. And Acquisitions Are in Full Swing
www.contentanalyticsinc.com | page 21
Sources: Recode, Getty
• PetSmart acquired
Chewy.com for
$3.35B
• Walmart acquired
Jet.com for $3B
• Unilever acquired
Dollar Shave Club
for $1B
23. Caution: Private Label Is Growing Fast
www.contentanalyticsinc.com | page 23
Sources: Recode, Getty
• AmazonBasics now accounts
for 33% of online battery sales
• 93% Y/Y growth
24. Selling Everywhere, Via Every Channel Is Key
www.contentanalyticsinc.com | page 24
• Owned (1P) – Sell first-party, wholesale, directly to Amazon
(Vendor Central), Walmart and others
• Marketplace (3P) – Sell third-party to consumers through
Amazon (Seller Central), Walmart, Jet and other
marketplaces
• Fulfilled by Amazon (FBA) – Amazon stores and ships your
products
• Drop Ship Vendor (DSV) – Retailer sells, you ship
• Direct to Consumer (D2C) – Sell directly to consumers
• Subscription Commerce – Subscription boxes that arrive
monthly
26. From Desktop to Mobile Web, Mobile Apps
www.contentanalyticsinc.com | page 26
Source: clark.com
27. Voice
www.contentanalyticsinc.com | page 27
• 90% of all human communication
still happens through voice
• Google Voice search queries up
35x since 2008
• By 2020, over 200 billion searches
per month will be done with voice
• Amazon Echo became the fastest-
selling bluetooth speaker in history
Source: Chatbot Magazine
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy.
STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015