Hear Claire Schooley, senior analyst at Forrester Research, discuss how organizations are reassessing their training strategy to meet the needs of the current business climate. Topics include economic constraints, multigenerational and global trainees and making use of social media.

1. Training Trends for 2010: How to
Embrace the New Training Landscape

2. 2010 Trends are about interaction
Mobile
Configuration 3D
learning
Low-end
video
Social
networks Finding
Expertise appropriate
Social location content
learning
Podcasts
and
blogs
Virtual
Simulations
classroom/webinar
and
virtual labs High-end
video

3. Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

4. Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

5. Employees need to get smarter faster
• Curtailed travel, fewer face-to-face training events,
decreased custom production, and fewer training
staff present a learning challenge
• Technology helps address the problem
– Classroom content moves online
– Virtual classroom and webinar experiences grow
– Internal webcasts or podcasts developed by subject matter
experts (SMEs)
– Rapid eLearning becomes the authoring tool of choice
– Off-the-shelf content provides multimedia learning
– Online knowledge centers provide worker information
– Social tools allow almost immediate connections
5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

6. The meaning of eLearning expands
Source: August 2007 “Informal Learning Connects With Corporate Training Programs ”
6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

7. ASTD data shows average learning
expenditure as a percentage of payroll
Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report
7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

8. ASTD report shows slight pullback in
learning expenditure per employee
Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report
8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

9. Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

10. The complexion of the labor force is
changing
• The pool for skilled workers has shrunk
• Demographics make managing employees different
» 78 million » 46 million » 30 million Millennials
Baby Boomers Gen Xers cannot are here and 46 million
will be retiring replace retirees more are coming
10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

11. Workers today expect. . .
• Dynamic technology with social networking
• Flexibility of working remotely or from multiple locations
• Challenging and collaborative work
• Learning specific to the job context and easy to find
• Choices in career paths
• Attractive benefits and a good salary
• Diversity in the workforce
• Commitment to social responsibility and volunteerism
• Work/life balance
11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

12. Employees Drive Their Own Learning
Source ; November 2008 “Informal Methods Challenge Corporate Learning”
12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

13. Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

14. Learning Becomes More Central To
Company Processes
14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.“How To Create A Comprehensive, High-Impact Learning Strategy”
May 2008

15. The close affinity between Learning
and Performance
November 2008 “Informal Methods Challenge Corporate Learning”
15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

16. Learning is an ongoing process
16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

17. A portal provides online resources
17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

18. Many Components Make Up Blended
Learning
November 2008 “Informal Methods Challenge Corporate Learning”
18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

19. Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

20. Enter . . . social networking for learning
•Communities
•Expertise location
•Internal-type twitter
•Blogs
•Wikis
•Instant messaging
20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

21. Ernst & Young responds on Facebook
21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

22. Nike provides dual-purpose handheld technology
dual-
Product information
Learning
22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

23. Viewing more informal learning content
Source: www.towardsmaturity.org
23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

24. Employee-generated video learning
• Modeled after YouTube, employees can:
– Train sales, customers, and field service on product
features.
– Share video with business partners
– Capture corporate knowledge through expert
interviews
– Train on processes to distribute expertise
– Celebrate sales wins to inspire and teach
24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

25. We will have more blends of formal and
informal learning
• Developing formal learning with an attached blog, a
forum, or a rating
• Using informal learning resources to support formal
course work
– Ask your social networks like Twitter and Facebook for
information
– Use Twitter as a back channel during a live or virtual class
– Search employees for people with specific expertise
• Using wikis to improve content by collecting
knowledge from a large group
25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

26. Recommendations
• Closely examine the trends and develop those that
make sense for your business
• Work toward seamless integration among the
strategic HCM processes
• Provide resources for people to find information and
learn on their own
• Make Web 2.0 part of your learning strategy
• Address the cultural change through executive
support and a team of learning champions
throughout the organization
26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

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