Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/

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OTT TV World Summit - Orange - @christopherufin
SOCIAL TV 2.0: INTEGRATING SOCIAL
NETWORKS INTO TV
Christophe Rufin
Orange
Director, Cloud,TV &Entertainment Ecosystems
Twitter: @christopherufin
9th - 12th November 2015
Millennium Gloucester Hotel, London, UK

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OTT TV World Summit - Orange - @christopherufin
Orange and contents

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Open-innovation

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Watch with Twitter

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Watch with Twitter

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Orange + Twitter: a breakthrough live experience
Social TV Innovation Of The Year

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OTT TV World Summit - Orange - @christopherufin
2,3MActive Twitter users
over 6MOrange TV HH
Watch with Twitter market figures - France
meet
Source: http://www.blogdumoderateur.com/chiffres-twitter/

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Impact of Social TV over audience
source: Nielsen Nov. 2014

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OTT TV World Summit - Orange - @christopherufin
Impact of Social TV over audience
+10% tweets on a
show
=
+1,8% audience
7 days later
source: Nielsen Nov. 2014

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OTT TV World Summit - Orange - @christopherufin
The playground
Adapted from The Verge – “Over the top: the new war for TV is just beginning”
http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

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What is TV? – according to broadcasters
87% OF BROADCAST PROGRAMS
ARE WATCHED LIVE

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What is TV? – according to OTT

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OTT TV World Summit - Orange - @christopherufin
What is TV? – our vision
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com

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TV experience specifics
 Premium
 Passive
 Shared

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Re-inventing the Twitter App for TV

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OTT TV World Summit - Orange - @christopherufin
Consequences on the UI
 Premium
 Passive
 Shared
 leverage the screen real estate
 simple interactions
 no login

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The secret sauce: APIs
 TV show ranking based on
popularity algorithm
 Matching of tweets based on
hashtags, semantic analysis
and machine learning

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That’s only a 1st step

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That’s only a 1st step
 Quality over quantity
 Build and learn
 Blend the service into live TV

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Thanks
To download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!
@christopherufin
SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TV
OTT TV WORLD SUMMIT – 2015