Who Is ACI Sept 2011
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ACI is a company focused on developing affinity programs for associations to generate non-dues revenue and funds. Their mission is to be a trusted partner for associations of any size in building marketing programs. They offer a complete line of loyalty program and sponsorship solutions that link associations, members, and partners to increase benefits for all groups. Research shows loyalty programs can significantly increase member spending and engagement when done effectively.
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Who Is ACI Sept 2011
- 1. ACI Company Overview Experience Knowledge Commitment
- 4. The Association Affinity Landscape
- 5. Market Size Non-Profit & Association Market Size 1.29MM Organizations *2009 ASCE Study * Includes Alumni Associations and Foundations. Does not include Residential Community Associations (250K).
- 6. Association Funding Operating funds generated from: *2009 ASCE Study
- 7. Issues Facing Associations Non-Dues Revenue Growth Value of Membership Social Responsibility Private Sector Competition Member Consolidation Lobbying Criticism Retaining Workers Association Consolidation Trade Show Attendance Partnering Internet Support from Sponsor Companies
- 8. Research ASAE Research Shows Impact of Membership Revenues in Coming Year Sponsorship Dollars *2010 ASCE Study of Association Executives
- 9. *2009 ASCE Study ASAE Research Shows
- 11. The Value to You From Seedling To Thriving Orchard A few members doing what they normally do can generate consistent funds every year.
- 12. A Complete Line of Solutions to Fit Associations of Any Size
- 14. Targeted Sponsorship Targeted Sponsorship Driving Targeted & Reportable Results
- 15. Do Loyalty Programs Work? CMG Study 2009 Loyalty Program Impact On Buying: Customers who join loyalty program attached to a credit card will almost immediately spend more on that card by a multiple of 2 or 3 times what they were spending on the same card before they joined the associated loyalty program. The second and far more significant behavior change occurs when the customer makes their first redemption for a reward. At this point their spend on the card increases again by a factor of 3 to 8 times their pre-loyalty program spend. Loyalty Programs With Lift
- 16. Dog Lover Maritz Top of Wallet Study: - 63 percent of current and prospective debit and credit card rewards program participants said they would choose a card that allowed them to earn more points by shopping with a specific merchant over other cards.
- 22. The Basics Remain Vital in Times of Crisis "This (recession) is not the time to retreat or retrench … on the contrary, fundraisers should be spending more time with donors, sustaining and building relationships that will endure when the economic situation has stabilized." – John Lippincott, President
Notas del editor
- The goal of this section starting with this slide is to gain buy in and/or get heads shaking “yes” to what we are saying – that is why we start with the association market.
- The goal is showing that fact that non-dues revenue is key to the funds for the association. It is important to show that the association needs to find new sources of non des revenue, along with improving what they have.
- Grady – I know you can make this look better – but I would rather have one slide on the issues – the head nodding moment with association executives.
- This is research from the Winter 2010 ASAE study of association executives, sample group of over 2000 different associations.
- The message needs to focus on what ACI can do for the associations. The benefit and value.
- What needs to be said in the section is what the possibility of the program could mean in dollars to the association. Since we have no real data to trend yet we need to be careful on setting expectations. The goal is to get a percent of the member base active. Each person can bring great value to the program and to the association. The more members that become active the more they will earn as they use the program. The more seeds they plan the more trees will grow, the larger the orchard will become the more fruit will be harvested. I see that we will, over time develop actual numbers to share – but I would hope members could purchase $100 a month through or benefiting the program, that generates $1,200 a year of buying power per person.
- The message needs to be that ACI is developing a full line of offerings to help all associations. This is a family of brand that is customer crafted for associations.
- This slide should give the idea that we are helping the sponsor target in on the right customers and prospects at the right time.
- Key is that loyalty programs work and there is “lift” when redeeming points (buying more than earned).
- This slide drives the idea that loyalty point programs have impact for merchants and sponsor companies. The study showed that this “pay for performance” strategy helps retailers see immediate results for the investment they make in the program. Consumers receive offers via a medium or source they know and rust, like an association, the creditability of the program communications is much higher than traditional advertising.
- The goal is to offer the widest, deepest choice of rewards. No black out dates, no terms – just good rewards people and businesses want. Maritz Loyalty Marketing Almanac Study: Small businesses in loyalty programs redeem points for larger valued rewards and rewards for things they need for their businesses. In addition, business owners redeemed 35% of points for travel.
- Closing thought.