SEO (search engine optimization) can provide excellent business benefits. By getting more of the right kind of traffic from search engines, you can increase your leads and sales.
Blog post: http://optimwise.com/seo-grow-business/
3. Goal of SEO
● Get more of the right kind of traffic
● Using search engines (Google, Bing, Yahoo, etc.)
● Invest in your 24/7 marketer/salesperson: your website
4. Right Kind of Traffic
● Potential buyers. Even better, ideal potential buyers.
● People actively searching for your products/services.
● Define buyer personas and their problems/pains.
5. Business Goals
● Start with business goals, work backwards
● Business websites exist to sell, directly or indirectly
● Sales result from leads, which result from traffic
6. ● 92% of searchers choose a business on page 1. Position 1 gets 33% of
traffic. source
● 75% of traffic goes to top 5 positions. source
● 48.3% of consumers said search was an effective way for a company
to attract their business. Search is 1.8x more likely than traditional
advertising to have a positive impact on purchasing decisions. source
● Mobile has increased search volume, especially local. source
Why Do You Care?
7. Why Do You Care? cont.
● 80-90% of customers check online reviews prior to making a
purchase. source
● 54% of marketing and sales pros said SEO is most effective tactic (2nd
place). source
● 44% of marketers rated SEO as highly or very effective (2nd place).
source
● 54% of B2B marketers rated SEO as effective (3rd place). source
12. SEO vs. PPC
● SEO is like well; PPC is like city water
● Work well together; not either/or
13. ● SEO just sends traffic. Site must convert to generate leads.
● Some of the best CTAs/offers are solutions to your buyer persona's
problems/pains.
● Even when site generates a lead, it takes your salespeople to turn
that into a sale.
Traffic and Conversion
14. ● SEO causes you to make your site and overall web presence better for
your prospects and customers
● Social optimization
Side Benefits
19. 1. Define top 3 business goals
2. Think of 3 ways SEO could help achieve them
3. Create strategy and start implementing, with internal team or outside
help
Challenge