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Investor Relations Best Practices,[object Object],IRWebsites,[object Object],  June 2010,[object Object]
About Kingsdale Communications ,[object Object],Kingsdale Communications Inc. – a division of Kingsdale Shareholder Services providing tailored investor relations and strategic communications solutions with the highest level of client service. Canada’s experts in shareholder communications are now the choice for helping companies reach out to the entire investment community.  Kingsdale Communications is a team of seasoned industry professionals, with years of  experience and expertise in investor relations, public relations, multi-media, media management and corporate communications. From micro- to mega-cap companies, with a unique Canadian perspective, we can provide the sound advice to help you build investor confidence and drive shareholder value.,[object Object],2,[object Object]
What Sets Us Apart,[object Object],Strategic Communications Counsel Based on Experience,[object Object],Award–winning leadership ,[object Object],Industry recognition and validation of capabilities,[object Object],Seasoned industry professionals,[object Object],Team approach to all client accounts,[object Object],Tailored IR solutions ,[object Object],Strategic services based on your unique needs,[object Object],Integrated partnerships,[object Object],In-house access to leading legal and corporate governanceprofessionals within Kingsdale Shareholder Services,[object Object],3,[object Object]
Investor Relations Defined,[object Object],Investor Relations (IR) is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation. (Adopted by the NIRI Board of Directors, March 2003.) ,[object Object],A black and white definition, but with many shades of grey.,[object Object],4,[object Object]
Benefits of an IR Program,[object Object],A well developed and executed investor relations program can help:,[object Object],[object Object],Improve relationships with your current investors,[object Object],[object Object],Support your business and marketing plans ,[object Object],Attract new investors and/or diversify shareholder base,[object Object],Achieve appropriate valuation,[object Object],Access large capital pool,[object Object],Attract analyst engagement on stock,[object Object],Increase trading liquidity,[object Object],Overcome “legacy” issues,[object Object],Build management team mindshare,[object Object],5,[object Object]
6,[object Object],Value of IR: Return on Investor Relations,[object Object],Effective IR has clear market impact,[object Object],Return on Investor Relations*,[object Object],The “10% rule”,[object Object],3 of 4 surveyed said they believe that good IR has a definite impact,[object Object],Superb IR added 10% to stock price; poor IR negatively impacted stock price 25%,[object Object],Providing the right strategic advice at the right time,[object Object],Managing risk and optimizing opportunity ,[object Object],	for a company in the capital markets,[object Object],* (Valuing Investor Relations – IR’s Impact on a Company’s Valuation, Rivel Research Group’s Q1 2010 White Paper),[object Object]
Best Practice IR Communication ,[object Object],Financial Reporting,[object Object],More than financial statements,[object Object],Ensure easy to read analysis that includes comparables, charts and FAQs using clear and concise language with limited legal jargon ,[object Object],Don’t overwhelm your reader with information but provide easy access to full details ,[object Object],Develop and execute financial communication schedule in addition to mandatory reporting,[object Object],Shareholder Engagement,[object Object],Know your audience and how they access information – tailor your communication, positioning and communication schedule accordingly,[object Object],Current and potential shareholders,[object Object],Financial analysts ,[object Object],Regulators ,[object Object],Employees ,[object Object],Competitors ,[object Object],Suppliers,[object Object],Allow for two way communication and ensure timely response (i.e. within 24 hours),[object Object],Don’t be afraid to pick up the phone,[object Object],7,[object Object]
Communications Tactics: Tell Your Story,[object Object],Multiple Channels,[object Object],Regulatory filings (filed on SEDAR in Canada):,[object Object],News Releases,[object Object],Annual and quarterly reports,[object Object],Material change reports,[object Object],Management Circulars,[object Object],Website - often first point of contact,[object Object],RSS feeds,[object Object],Social media,[object Object],Investor presentations,[object Object],Investor conference calls,[object Object],Face-to-face meetings,[object Object],Road shows (Investor Meetings / Analyst Days),[object Object],Email blasts ,[object Object],Proxy solicitation,[object Object],Perception audits,[object Object],8,[object Object]
IR Websites,[object Object],Objectives of an IR Website: One-Stop Source,[object Object],Enhance company image,[object Object],Provide easy & timely access to information,[object Object],Convey company investment proposition ,[object Object],Compelling Statistics:,[object Object],[object Object]
47% of investment professionals rate as very or extremely important1
45% of U.S. portfolio managers say their perceptions are substantially impacted by a corporate site1
77% of investors say investor relations websites have an impact on their perceptions of a company2
74% of portfolio managers use IR websites at least weekly, 30% use them daily21 Q4 IR Web Site Best Practices Webinar, August 30, 2009 ,[object Object],2 Thomson Financial,[object Object],9,[object Object]
Best Practice Benchmarks,[object Object],Qualities of best-in-class IR websites:,[object Object],Acts as one-stop source ,[object Object],Investor-friendly ,[object Object],Easy to navigate,[object Object],Tiered information that is easy to find,[object Object],Accessible financial information,[object Object],Flexible access to updates through RSS feeds, Twitter, etc.,[object Object],Leading-edge design with intuitive use of technology,[object Object],Interactive features ,[object Object],Feedback forms,[object Object],Search function,[object Object],Information is current, complete, up-to-date, relevant, clear and well-organized,[object Object],Content is written for an online audience,[object Object],IR section is not promotional & adheres to all disclosure policies and securities laws,[object Object],10,[object Object]
Key Audiences,[object Object],11,[object Object]
Suggested Content,[object Object],IR Websites should include the following sections:,[object Object],Corporate and management overview ,[object Object],Corporate governance,[object Object],Governance practices,[object Object],Committee descriptions ,[object Object],Financial information,[object Object],Regulatory filings and news releases,[object Object],Presentations and events,[object Object],Calendar of events,[object Object],Share information,[object Object],Stock quotes and charts,[object Object],Real-time and historical information,[object Object],Corporate social responsibility,[object Object],Contact information,[object Object],12,[object Object]
Best-in-Class Company Websites,[object Object],Dedicated “Capital Markets Day” Event Page,[object Object],Rotating Announcements on Landing Page,[object Object],Growth Strategy & Why Invest Overviews,[object Object],Regularly Disseminated Investor Newsletter,[object Object],Financial Information Dashboards,[object Object],Flexible Communication Through Social Media,[object Object],13,[object Object]
Transaction Specific Websites,[object Object],14,[object Object]

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Kingsdale Presentation - June 25, 2010

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  • 10. 47% of investment professionals rate as very or extremely important1
  • 11. 45% of U.S. portfolio managers say their perceptions are substantially impacted by a corporate site1
  • 12. 77% of investors say investor relations websites have an impact on their perceptions of a company2
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