22 HOW TO GET MORE FROM SLIDESHARE | Optimize Your Content’s Viral and Engagement Potential
Maximize the benefits of LinkedIn + SlideShare
SlideShare was purchased by LinkedIn in 2012. Now that the companies are connected, linking your profiles can give
you a boost in credibility and visibility on people’s feeds on both platforms.
In his presentation at Content Marketing World 2014, Todd Wheatland shared a few recommendations for
cross-posting SlideShare content on LinkedIn:
Customize your messages when you post into
LinkedIn Groups: Don’t just spam groups with
a generic message — and don’t repost the page
description, since it will be automatically included
already. Instead, target a few key groups for any of your
presentations, and begin a conversation with your
post, rather than just blasting out a link in hopes of
some views and shares.
Go beyond Groups posts: Send your SlideShare
content to individuals with whom you are connected —
but do so sparingly.
Post to Twitter, too: If your Twitter account is linked
to SlideShare, you can tweet about your content right
from the share form. In addition, by doing this, any
retweets you receive will be counted as an additional LinkedIn share.