A new kind of company, the software-driven enterprise, is redefining business strategy and performance. Across industries and around the world, these companies are “Digital Disruptors” in the accelerating application economy, where code is king and competitive differentiation depends on customer-pleasing apps and advanced development methods. What practices have they adopted that make them leaders enjoying higher revenue growth, more profitability and a more valuable brand? CA CTO Otto Berkes and Tony Lock, Distinguished Analyst of industry analyst company Freeform Dynamics discuss five key steps to be followed such as reassessing the current basis of competitive differentiation, and an evolution of the software delivery model. For more information, please visit http://cainc.to/Nv2VOe

1. Compete and Win in the
Application Economy
Otto Berkes
Application Economy: What’s Next
CTO, CA Technologies
Tony Lock
Distinguished Analyst, Freeform Dynamics
AET11S
@LockTD
#CAWorld

2. 2 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Abstract
A new kind of company, the software-driven enterprise, is redefining
business strategy and performance. Across industries and around the
world, these companies are “Digital Disruptors” in the accelerating
application economy, where code is king and competitive differentiation
depends on customer-pleasing apps and advanced development
methods.
What practices have they adopted that make them leaders enjoying
higher revenue growth, more profitability and a more valuable brand?
CA CTO Otto Berkes and Tony Lock, Distinguished Analyst of industry
analyst company Freeform Dynamics discuss five key steps to be
followed such as reassessing the current basis of competitive
differentiation, and an evolution of the software delivery model.
Justin
Vaughan-
Brown
CA Technologies
Global Digital
Transformation Lead
(Panel Host)

3. 3 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Tony
Lock
Freeform Dynamics
Distinguished Analyst
Justin
Vaughan-Brown
CA Technologies
Global Digital
Transformation Lead
Otto
Berkes
CA Technologies
CTO
Panel Session

4. 4 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
About the Research
Conducted by Freeform Dynamics, sponsored by CA Technologies
GLOBAL QUANTITATIVE SURVEY
 Conducted online, completed August 2015
 Designed collaboratively with CA Technologies and
Freeform Dynamics
 Senior IT and business leaders (70% and 30% respectively)
 16 countries, 9 industry sectors, 1442 total respondents
 Three main themes (lines of questioning)
 Digital Transformation – focus of this presentation
 DevOps
 APIs
QUALITATIVE INTERVIEWS
 15 open discussions with
senior managers and
executives
 Objective to provide
additional insights and to
produce a set of relevant and
compelling case studies

5. 1. A Strong Appreciation of
the Role of Software and Apps

6. 6 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
TRAITS OF THE DIGITAL DISRUPTERS
Strong Appreciation of the Role of Software and Apps
60%
35%
17%
35%
47%
34%
Digital Disrupters
Digital Achievers
Mainstream
Strongly agree Agree
We need to become more of an app-
centric, software-driven business
53%
24%
14%
31%
38%
26%
In addition to our core business, we are
also now a software company
Q6v1

7. 2. A High Emphasis on Emerging
Digital Channels to the Customer

8. 8 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
TRAITS OF THE DIGITAL DISRUPTERS
High Emphasis on Emerging Digital Channels to the Customer
64%
43%
23%
20%
38%
36%
Digital Disrupters
Digital Achievers
Mainstream
Critical Important Becoming important
Role of
Mobile technology
Role of
Wearable technology
Role of
Social networks
Role of
Internet of things
48%
31%
17%
36%
39%
33%
1
2
3
51%
35%
18%
27%
33%
24%
1
2
3
35%
23%
12%
30%
31%
25%
1
2
3
Q2v4

9. 3. Focus on Modern Software Development
and Delivery Methods (Agile and DevOps)

10. 10 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
TRAITS OF THE DIGITAL DISRUPTERS
Focus on Modern Software Development and Delivery Methods
77%
47%
31%
21%
46%
41%
Digital
Disrupters
Digital Achievers
Mainstream
Yes Partially
Do you have agile development
techniques/methodologies in place?
How would you characterize your
current level of DevOps activity?
70%
46%
28%
21%
38%
31%
Series1 Series2
Q3v5 (IT only – 1013 respondents) / Q3v2 (All respondents)

11. 4. Managed Use of APIs to
Engage the Developer Ecosystem

12. 12 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
TRAITS OF THE DIGITAL DISRUPTERS
Managed Use of APIs to Engage the Developer Ecosystem
68%
46%
26%
24%
41%
35%
Digital Disupters
Digital Achievers
Mainstream
Managed/coordinated Ad hoc/piecemeal
Use of APIs to integrate third party
services into your apps/applications
66%
44%
24%
24%
43%
39%
Use of APIs to enable external developer
access to your systems and data
Q4v2

13. 5. Use of Digital to Drive Core
Business Efficiency and Effectiveness

14. 14 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
TRAITS OF THE DIGITAL DISRUPTERS
Use of Digital to Drive Core Business Efficiency and Effectiveness
58%
46%
37%
33%
41%
37%
Digital Disrupters
Digital Achievers
Mainstream
Ongoing/recent initiative Initiative planned
Digital initiatives for business operations
and delivery
58%
49%
38%
30%
37%
32%
Digital initiatives for workforce efficiency
and effectiveness
Q2v3

15. 15 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
© 2015 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type
of warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

16. 16 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
For More Information
To learn more, please visit:
http://cainc.to/Nv2VOe
CA World ’15