This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.

1. Sales, Marketing and Communication
Strategy Toolkit
Overview and Approach
Created by ex-McKinsey, Deloitte &
BCG Management Consultants

2. This Slideshare Powerpoint presentation is only a small preview of our
Toolkit. You can download the entire Toolkit in Powerpoint and Excel at
www.slidebooks.com
2
www.slidebooks.com

3. Content
The Sales, Marketing and Communication Strategy Toolkit includes frameworks, tools, templates, tutorials,
real-life examples and best practices.
3
Tools
Templates
Step-by-step
tutorials
Real-life
examples
Best
practices
Support from tier-1
management consultants
Frameworks
Toolkit

4. Objectives
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales &
Communication Strategy. It will help you:
4
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

5. In the next slides, you’ll see a small preview of the section I
5
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

6. Executive Summary
6
Mission & Vision
Mission: Insert your own text
Vision: Insert your own text
Sales Strategic
Objectives
Insert strategic
objective #1
Insert strategic
objective #2
Insert strategic
objective #3
Product, Price &
Promotion
Product: Insert your own text
Price: Insert your own text
Promotion: Insert your own text
Key Initiatives
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Sales Channel Model
& Strategy
Sales Channel Model: Insert your own text
Sales Channel Strategy: Insert your own text
Budget & Headcounts
Budget: Insert your own text
Headcount: Insert your own text

7. Sales Funnel Process
Replace this text with the key takeaway of this Powerpoint slide.
7
Awareness
Interest
Consideration
Evaluation
Purchase
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text

8. Sales Cycle
Replace this text with the key takeaway of this Powerpoint slide.
8
Sales Cycle
Insert your own text to
describe this step
Potential Leads
Insert your own text to
describe this step
Qualified Leads
Insert your own text to
describe this step
Buying Opportunities
Insert your own text to
describe this step
Close
Insert your own text to
describe this step
Implementation
1 2 3 4 5 6
Insert your own text to
describe this step
Customer Service
Post-sales
Pre-sales
This slide will significantly change depending on your
industry

9. See below 2 screenshots from the Section I
9
Sales Department Budget Dashboard - Sales Strategic Objectives Status

10. In the next slides, you’ll see a small preview of the section II
10
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

11. Market Profitability
Replace this text with the key takeaway of this Powerpoint slide.
11
Porter’s 5 Forces
Intensity of Competitive
Rivalry
Insert your own text
Threat of New Entrants
• Insert your own text
• Insert your own text
• Insert your own text
Threat of Substitute Products
• Insert your own text
• Insert your own text
• Insert your own text
Bargaining Power of Buyers
• Insert your own text
• Insert your own text
• Insert your own text
Bargaining Power of Suppliers
• Insert your own text
• Insert your own text
• Insert your own text
Low Average High
Caption:

12. Market Profitability
Replace this text with the key takeaway of this Powerpoint slide.
12
Porter’s 5 Forces
Intensity of Competitive
Rivalry
Insert your own text
Threat of New Entrants
• Insert your own text
• Insert your own text
• Insert your own text
Threat of Substitute Products
• Insert your own text
• Insert your own text
• Insert your own text
Bargaining Power of Buyers
• Insert your own text
• Insert your own text
• Insert your own text
Bargaining Power of Suppliers
• Insert your own text
• Insert your own text
• Insert your own text
Low Average High
Caption:
The Porter’s Five Forces tool is helpful to assess the attractiveness
and profitability of a market or industry by analyzing the forces
acting upon it
Example within the airline industry:
British Airways, British Midland,
Virgin Atlantic

13. Market Profitability
Replace this text with the key takeaway of this Powerpoint slide.
13
Porter’s 5 Forces
Intensity of Competitive
Rivalry
Insert your own text
Threat of Substitute Products
• Insert your own text
• Insert your own text
• Insert your own text
Bargaining Power of Buyers
• Insert your own text
• Insert your own text
• Insert your own text
Bargaining Power of Suppliers
• Insert your own text
• Insert your own text
• Insert your own text
Low Average High
Caption:
Example within the airline industry:
New foreign airlines or domestic
airlines
Example within the airline industry:
Business travelers or Pleasure
travelers
Example within the airline industry:
Bus, Rail, Car
Video conferencing
Threat of New Entrants
• Insert your own text
• Insert your own text
• Insert your own text
Example within the airline industry:
Fuel companies, Aircraft
companies or Catering suppliers

14. In the next slides, you’ll see a small preview of the section III
14
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

15. Stakeholder Matrix
We will have to ensure an efficient collaboration with [insert stakeholder group
names] and maintain confidence with [insert stakeholder group names]
15
Note: By “Impact”, we mean the extent to which the project will impact this group/person. And by “Influence”, we mean the extent to which this group or person’s buy-in is needed to move forward.
Influence
Impact
High
Low
Low
High
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
• Insert the name of the stakeholder group
Maintain Confidence Collaborate
Monitor and Respond Keep Informed
The Stakeholder Matrix will help you manage your Stakeholders
effectively. You’ll see in the next slide another template you may
prefer

16. Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Insert Stakeholder Group
name
Additional Stakeholder Matrix Template
16
Who must be in contact with the stakeholder group?
Insert Name Insert Name Insert Name Insert Name Insert Name
Influence
Extent
to
which
this
group
or
person’s
buy-in
is
needed
to
move
forward
Impact
Extent to which the project will impact this group/person
high
low
Maintain Confidence
Keep Informed
Collaborate
Monitor and Respond
high

17. Communication Channels
To deliver our messages, we will mainly leverage [insert your own number] internal
communication channels and [insert your own number] external communication channels
17
TV Mailing
Radio Billboard
Newspaper Events
External communication channels
Forum Workshop
Intranet Training
Email Phone
Internal communication channels
Face to face
Mail
Simply move the green arrows to
highlight the main communication
channels that you intend to use.

18. In the next slides, you’ll see a small preview of the section IV
18
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

19. Ineffective pricing management will cause many issues
19
Source: Kiewell and Roegner
• Increased service costs
• Increased price
administration costs
• Increased receivables
write-offs
• Wide price bands
• Inaccurate quotations
from field sales
• Slow response to RFPs
• Declining margins
• Little correlation between
volume and price
• Product profitability lack of
visibility
• Lost market share
• Excess / obsolete
inventory
• Low volume for new
products
Part of the Corporate & Business Strategy Toolkit

20. Create a simple Pricing maturity model
Example of a Pricing maturity model
1
Level 2 3 4
Percentage of
Companies
20% 70% 10% <1%
Description
Basic Standard Advanced Leading
• Cost-plus or margin-based pricing
• No pricing market analysis
• No pricing competitive analysis
• Barely any pricing data
• No resources exclusively allocated to
pricing management
• No forward-thinking pricing strategy
• Prices respond to key market factors
or inventory-driven lifecycle
• Limited pricing market analysis
• Limited pricing competitive analysis
• Limited pricing data
• A small dedicated team allocated to
pricing management
• Limited forward-thinking pricing
strategy
20
Buy our product on Pricing Strategy to unlock content
Visit Website
Part of the Corporate & Business Strategy Toolkit

21. In the next slides, you’ll see a small preview of the section V
21
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

22. 1. Key National Competitors 2. Key International Competitors
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
Comprehensive list of our Competitors
Replace this text with the key takeaway of this Powerpoint slide
22
3. Substitutes 4. New Entrants
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
• Insert Competitor Name
Don’t hesitate to change the categories depending on your situation

23. Zoom on our top 10 Competitors
Replace this text with the key takeaway of this Powerpoint slide
Revenue Profit Market share Main activity
Number of
employee
Product quality
Insert your own
text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
23
Compare your competitors with
the most relevant criteria. This will
depend on your industry and what
you want to emphasize

24. Market Share Analysis for our Top 5 Competitors
Replace this text with the key takeaway of this Powerpoint slide
20
15
10
5
0
-5
Gaining market share
Losing market share
Average market
growth
0 10 20 30 40 50
Company
Revenue
Growth
(%)
Market Share (%)
Insert title
60
Insert company name
Insert company name
Insert company name
Insert company name
24
Insert company name
Position your competitor with a 2
by 2 or 3 by 3 matrix, using the 2
or 3 most relevant performance
indicators.

25. In the next slide, you’ll see a small preview of the section VI
25
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

26. Product Life Cycle
The product life cycle has 4 very clearly defined stages, each with its own
characteristics
26
INTRODUCTION GROWTH MATURITY DECLINE
PRODUCT
EXTENSION
SALES
• The customers who buy
products in the “Introduction”
phase are called “Innovators”
• These people buy new
products with the belief that
sooner or later these new
products will significantly
improve our lives
• They are also known as
technology enthusiasts, or
“techies”
• They represents 2.5% of the
market
• The customers who buy
products in the “Growth”
phase are called “Early
adopters”
• These people are often
considered to be visionaries
or revolutionaries, who want to
use the discontinuity of any
innovation to break from the
past into a new future
• They represents 13.5% of the
market
• The customers who buy
products in the “Maturity” phase
are called “Early majority”
• These people are often
considered to be pragmatists,
who will only adopt a new
product after a proven track
record
• They represents 34% of the
market
• The customers who buy products
in the “Decline” phase are called
“Late majority”
• These people are often
considered to be conservatives,
who are very price sensitive,
skeptical, and demanding
• They represents 34% of the
market
Note: For complex processes, other IT tools should be used instead of Powerpoint. A very good IT tool is called Microsoft Visio

27. In the next slides, you’ll see a small preview of the section VI
27
I. Define & implement your sales strategy & plan by leveraging our ready-made sales strategy & plan, which includes sections
such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”,
“Channel strategy”, “Initiatives”, and “Plan of actions”.
II. Define & implement your marketing strategy & plan by leveraging our ready-made marketing strategy & plan, which includes
sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team
& budget”, “Digital & traditional marketing levers to reach our strategic objectives”, “Products, prices & channels of distribution”, and
“Marketing plan”.
III. Define & implement your communication strategy & plan by leveraging our ready-made communication strategy & plan,
which includes sections such as “Communication Strategy”, “Background & Context”, “Communication Objectives”, “Approach”,
“Communication Principles”, “Overarching Messages”, “Key Stakeholder Groups”, “Communication Channels”, “Key Dependencies”,
“Communication Risks”, “High-Level Communication Plan”, and “Detailed Communication Plan”.
IV. Define and implement your pricing strategy: (1) Increase your Pricing background knowledge, (2) Define the pricing maturity level
of your business, (3) Define your Pricing Strategy, (4) Make sure you avoid price war.
V. Carry out a market & competitor analysis to better define your strategy and outperform your competitors.
VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline.
VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key
stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint, (3) Define & implement a plan of actions for each
stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel.

28. Why should you undertake a stakeholder analysis for your project (or job)?
There are 5 key benefits of conducting a stakeholder analysis for your project (or job):
3. To increase the quality of you project by receiving input from stakeholders with high
expertise
4. To better communicate the benefits of your project within the company
2. To get more resources (i.e. people, time or money) by engaging with influential
stakeholders
5. To ensure a better adoption of the change that your project brings
1. To identify and manage effectively your key stakeholders

29. How to undertake a robust stakeholder analysis in 3 simple steps?
1 List stakeholders who can influence your project or be
impacted by it
2 Segment your key stakeholders by leveraging our Stakeholder
Analysis Matrix in Powerpoint
3 Define & implement a plan of actions for each stakeholder by
leveraging our Detailed Stakeholder Analysis Matrix in Excel

30. Step 1: List stakeholders who can influence your project or be impacted by it
30
Stakeholders Influence Impact
Insert Stakeholder Group name or Stakeholder name High High
e.g. Senior executives, Manager, customer, team, shareholders, government Low Low
e.g. suppliers, the press, the public, prospective customers, trade associations High High
Insert Stakeholder Group name or Stakeholder name Low Low
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name
Insert Stakeholder Group name or Stakeholder name

31. Structure of the Toolkit
The Sales, Marketing and Communication Strategy Toolkit includes 260 Powerpoint slides and 20 Excel
sheets categorized in 8 folders that you can download on your device immediately after your purchase.
31
1
Overview and
approach
260 editable Powerpoint slides* 20 editable Excel sheets*
+
*Please note that the number of Powerpoint slides and Excel sheets listed is the number of unique slides and sheets. For example, a Powerpoint slide
that has been duplicated to facilitate the understanding of our clients only count for 1 Powerpoint slide.
2
Sales Strategy &
Plan
3
Marketing Strategy &
Plan
4
Communication
Strategy & Plan
5
Pricing
Strategies
7
Product Life
Cycle
6
Market & Competitor
Analysis
8
Stakeholder
Analysis

32. Interested in more than 1 Toolkit? You can access to all our Toolkits for half the
price with the Gold Business & Consulting Package
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Gold Business & Consulting Package
Learn More
32

33. Key Benefits of our Business & Consulting Toolkits
33
Improve the growth & efficiency of
your organization by leveraging
Business & Consulting Toolkits
created by ex-McKinsey, Deloitte &
BCG Consultants.
It cost us $1.7M to create all our
Business & Consulting Toolkits. Get
them for a fraction of this cost.
It’s like hiring Management
Consultants to create all the
practical Frameworks, Tools &
Templates required to get a
competitive advantage.
Get the job done quicker and never
start from scratch again with our
ready-made & fully editable
Frameworks, Tools & Templates in
Powerpoint & Excel.
We have worked 20,000+ hours
over the past 5 years to create the
world’s best Business & Consulting
Toolkits. Don’t reinvent the wheel.
Download now.
Improve your skills & capabilities
and meet your professional goals by
learning how the Fortune 100 and
Global Consulting Firms do it.
Get free support and advice from
our ex-McKinsey, Deloitte & BCG
Management Consultants.
Hiring top-tier Consultants for a
management consulting project
would cost you $300k+. A lot more
expensive than purchasing our
Toolkits.
Impress your stakeholders and
become your organization’s subject
matter expert with world-class
approaches to resolve common
business problems.

34. What our clients say about our Toolkits
Review imported from Facebooks, Amazon and Klaviyo
34
See more reviews >

35. 35
Trusted by small and large organizations Customer satisfaction
Number of countries leveraging our Business & Consulting Toolkits
160+
Number of professionals
leveraging our Business &
Consulting Toolkits
200,000+
4.8
Daily rate of our ex-McKinsey,
Deloitte and BCG Management
Consultants
$3k - $4k
Join the 200,000+ Executives, Consultants & Entrepreneurs leveraging our Business &
Consulting Toolkits to improve the performance of their organization and boost their own
career.

36. This was only a small preview.
www.slidebooks.com
36