9 Tips to Make Your Ecommerce Business Wildly Successful

1. 9 Tips to Make Your Ecommerce Business
Wildly Successful

2. 1. Don’t rush the launch.
One of the biggest mistakes unsuccessful ecommerce entrepreneurs
make is forcing or rushing the launch of a website. You only get one
shot at launching your website and you can’t mess this up. While it’s
okay to purchase your domain name and throw up some sort of
“Coming Soon” page, you should avoid the big reveal until you’ve laid
some substantial ground work (SEO, content marketing, social media,
paid advertising, etc.).

3. 2. Put the focus on the user.
It’s no secret that the biggest shortcoming of ecommerce businesses is
the inability to let their customers touch, feel, smell, and see (first-
hand) products before making a decision. While there’s currently no
solution for solving this problem, you can compensate for this
deficiency in other areas of the business. Some of the best tips include
offering appropriate pricing, giving free shipping and making the
checkout process easy with simplified shopping carts.

4. 3. Test absolutely everything.
Before, during and after you launch any ecommerce business, you
should invest in testing and analytics. Think like the customer and
figure out what’s working, what’s not, and the why behind those
answers. Here’s a look at some of the best A/B testing tools.

5. 4. Work closely with social.
Any ecommerce entrepreneur that tells you he outsources social media
or delegates it to other team members is crazy. Social media is the
heartbeat of your business, as it gives you an uninterrupted glance into
the lives of your customers. While it’s perfectly fine to have a social-
media manager, it’s pertinent that you’re involved with it, too.

6. 5. Incorporate social elements.
Going along with the previous tip, it’s a great idea to include social
elements on your ecommerce sites. Things like product reviews and
testimonials follow buttons and even social login options all help the
conversion funnel.

7. 6. Go mobile.
Bill Siwicki of Internet Retailer references Goldman Sachs, saying,
“Tablets will play an increasingly important role as worldwide
consumer spending via mobile jumps from $204 billion in 2014 to $626
billion in 2018...” If you aren’t building ecommerce businesses with
mobile in mind, you may be irrelevant in three to five years.

8. 7. Stay on top of SEO.
As the ecommerce economy experiences rapid growth, more and more
businesses will be entering this increasingly crowded space. That means
it will be more important than ever to stay on top of SEO in order to
stand out from the competition. Connecting with a skilled SEO will help
you stay competitive in the long run.

9. 8. Collect information.
Unless you plan on launching a single site and stepping away (most
entrepreneurs are tempted to keep trying), it’s critical that you collect
customer information and build databases to aid future launches.

10. 9. Continue evolving.
Finally, never stop evolving. Technology, trends and customer tastes
will change, and so must you if you want to succeed in such a variable
market.
With these nine tips, you can be well on your way to becoming a
successful ecommerce-based entrepreneur.

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