Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
3. Yesterday
3
Wanted to index the entire web
Needed your guidance (spoon
feeding)
Needed your links
Needed your feedback
Didn’t tell you how to build your site
Once Upon a Time Google…
4. Google’s Evolution
4
Panda (2011)
Aimed at eliminating low-quality (or thin)
content, Panda was updated periodically,
eventually becoming integrated into
Google’s core algorithm in 2016.
Vince
Caffeine
Site Speed as Factor
Knowledge Graph
Penguin
Etc, etc
Mobile-First (2018)
Mobile-first indexing means Google uses
the mobile version of the page for
indexing and ranking.
5. Tomorrow
5
Wants you to provide them your data
Wants only your best content
Doesn’t even require you have a
website
Uses AI to determine quality
Doesn’t need your help, links, or
feedback
Dictates the way you provide your
Going Forward Google…