Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
2. What is Influencer Marketing?
2
Influencer Marketing is where you identify and engage with
people who have the ability to get you, your product, or
your service a lot of visibility, engagement, and
conversions.
3. What is Influencer Marketing?
3
Influencer Marketing has
become a career path for many,
especially for kids who have
grown up watching Influencers…
4. Is Influencer Marketing Effective?
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70% of teens trusted influencers more than
traditional celebrities
4 out of 10 people say influencers understand
them better than their friends
6 out of 10 people said they would follow the
advice of an influencer on what to buy
49% of people rely on influencers for product
recommendations (56% rely on friends)
40% made purchases online based off
influencer recommendations
Tomson study: businesses earn $6.50 for each
dollar spent on influencers with the top 13%
earning $20 or even more.
5. Is Influencer Marketing Growing?
5
+1,500% increase in ‘Influencer Marketing” searches over last 3 years
Market expected to grow from $2 Billion in 2017 to $10 Billion in 2020
More people are using Ad Blockers (40% laptops, 22% mobile)
The return on investment in influencer marketing is far outpacing any traditional
medium
7. 7
Finding Influencers. -- the ‘Right’ Influencers!
Viral Nation recently commented that
they have not been asked to run a
Snapchat campaign in years.
But.. Why Not?
8. 8
Finding Influencers. -- the ‘Right’ Influencers!
These channels provide a
personal look at the
Influencer and their daily
lives…
• Video feels personal
• Stories feel personal
Instagram is used in 79% of all influencer campaign
YouTube is used in 36% of all influencer campaigns
Pew Internet Study
9. 9
Not All Influencers have Influence
You need to find Influencers who would
actually use your product / service
They will talk about it better
Their audience will be more likely to
purchase
They will talk about it more
They will continue to talk about it
Who is really personalizing themselves?
Natural vs Obvious advertisements?
Off Brand advertisements?
Normal vs Advertisement post volumes
Scott Disick
10. 10
Some Influencers Influence Influencers
If you can, go for someone big and who is is
a leader in your space
Influencers look up to bigger influencers
They are more likely to work with you if
someone bigger already has
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The Cost of Influencers
• Micro-influencers (10k to 50k) = $250 to $1,000
• Influencers (50k to 250k) = $1,000 to $5,000
• Influencers (250k to 1 mil) = $5,000 to $10,000
• Influencers (over 1 mil) = $10,000+ and depending on the
campaign up to $250k
• Selena Gomez = $550k per post
• Kim Kardashian = $500k per post
• Cristiano Ronaldo = $400k per post
13. 13
The Cost of Influencers (Hack The System)
• Some influencers (especially micro-influencers) take product as payment
• Especially if you find the ones that would naturally like your product
• Pay them something and increase the payment as their influence and
audience grows
• Identify micro-influencers and early influencers who are growing
• Use SocialBlade (or any other similar tool) to track growth and engagement
• Monitor for a few months to identify the right influencers
• Start working with them early and grow with them!
• They will always remember you and want to do more for you
• They are less bombarded by requests
• They are more likely to keep you at a lower rate going forward
• Increase the rate as they grow (like a friend would do)
• Manage the relationship and be their friend
14. 14
The Cost of Influencers
• Consider their Engagement Value
• They have 25,000 followers, Charging $1000 for the post
• Last 20 normal posts saw 8% engagement, last sponsored post saw
5%
• 2000 Engaged Followers on normal posts, 1250 Engaged on last
Sponsored Post = 1625 Potential Engaged Users
• $1000 ÷ 1625 = $0.62 per Engaged User
• Don’t be afraid to negotiate prices, but be fair and transparent as to why
• Considering throwing events and attending events where Influencers are
• Don’t try to sell them, but rather connect and make real connections
• Talk about your product and give it away if you can
• Put a face to the product
• Business comes from personal connection
15. 15
The ROI of Influencer Marketing
Most companies use Engagement and Engagement Cost
Coupon codes and Tracking are options, but can be hard to really track
Branding in Influencer Marketing is quite valuable
Cut people lose when you don’t feel they are working out
Maintain the relationship with Influencers who are working
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Additional Tips
Setup your accounts to be sticky and keep people that don’t immediately
convert
Avoid having posts that are just selling
Show but don’t hard sell
Have something for everyone (at least in your niche)
Give them all a reason to follow you
Build a community and make more micro-influencers!
Influencer channels are like TV channels
The more relevant channels you are on, the better
Don’t lose your relevance
Don’t do one campaign and quit, keep going! Stay Relevant!
Use both Micro and Macro Influencers