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FUTURE OF MOBILE
Brechtje de Leij
PMU 2017
MY MOBILE HISTORY
MOBILE EMPOWERS PEOPLE
Check the TedX
Amsterdam 2016
video around 9:11
Mobile in Kenia:
banking the
unbankable,
provide affordable
health care
CHANGE
BASIC NEEDS
STOP seeing the world through the lens of technology…
…and start seeing technology through a lens of
basic human needs & wants!
INNOVATIONS
Check out Louis CK on Cell Phones & Wifi
SAME PEOPLE, NEW WAYS
HumansAIN’T NOTHIN’ BUT MAMMALS
MOBILE IS ABOUT CONNECTING
WAVE 1
Connecting People
WAVE 2
Connecting Internet
WAVE 3
Connecting Sensors
WAVES OF MOBILE
Interfaces
from rational to intuitive
Future of Mobile
Future of Mobile
CREATIVE
Check out the Spotify True
Fan Jukebox clip on
YouTube
CHATTY
INVISIBLE
SEAMLESS
“The best interface
is no interface”
Data
from analytical to emotional
ANALYTICAL
EMOTIONAL
EMOTIONAL
UBER EMOTIONAL
Content
From siloed to contextual to beyond ‘us’
PASSIVE CONTENT
ACTIVE CONTENT
Future of Mobile
CONTEXTUAL CONTENT
CONTEXTUAL CONTENT
Check the
Instant Apps
video from the
Verge
CONNECTED CONTENT
Marketing
from sending to serving
Future of Mobile
Future of Mobile
Future of Mobile
PAY PER GAZE
Its all about connecting
1. Connect with basic human wants & needs
2. Connect with technology, but make it invisible
3. Connect with the data
4. Connect in context
5. Connect your (marketing) content, as a service
KEY TAKE AWAYS
THANK YOU

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Future of Mobile

Notas del editor

  1. Link: https://www.youtube.com/watch?v=-kOPpf4cdP8