1. Blue Apron Company Presentation
Boyang Zhu
12/11/13

2. Product
•
•
•
Prepared ingredients with recipes
Emphasizes healthy options and local
growers
Online ordering and subscription options

3. History and Financials
•
Founded in August 2012 with $800,000 seed funding
•
February 2013: $3 million Series A funding
•
August 2013: $5 million Series B funding
•
Currently shipping 100,000 meals per month at
$10/meal

4. Secret Sauce
•
Online meal planning and ordering
•
Reduces waste
•
Healthy and fresh
•
Portion control
•
Reduces grocery shopping times
•
Teaches basic culinary skills
…heh

5. Online
Ordering

6. Blog

7. Recipes
Cards

8. Summary
Pros
•
Healthy and fresh
•
Reduces shopping times
•
Teaches culinary skills
Cons
•
$10/meal is expensive
•
Portions can be small

9. Thank You!
boyangz@umich.edu

10. Thank You!
boyangz@umich.edu