As the connected vehicle landscape continues to mature, automakers need to adapt. Recognizing this opportunity requires insights that extend beyond traditional automotive boundaries. Booz Allen Hamilton Commercial Solutions guides the automotive industry to act decisively and think forward, from product cybersecurity to data analytics.

1. Commercial Solutions | Automotive
Commercial Solutions
THE CONNECTED
VEHICLE MOVEMENT
Vehicles have become part of the
“personal ecosystem”—increasingly
integrated with other devices that
enable connectivity, entertainment,
and convenience. The automotive
landscape has shifted, transforming
beyond its traditional focus on
performance, style, and safety.
Automakers are now operating in a
new environment, seeing changes
in consumer demands, competitive
landscape, and their core business
models.
The challenge is clear: Automakers now compete in spaces that are undefined and against
non-traditional competitors, with innovations—including smart infrastructure, connected
vehicles, and embedded technologies—accelerating the shift toward a new service model.
The product automakers are designing and selling is fundamentally changing. Despite the
uncertainty, there are real opportunities for those who are willing to be both aggressive and
innovative in this shifting environment.
To stay ahead, you must:
• Own the coming transformation
• Recognize the opportunity in data
• Adapt a “Try. Fail. Learn.” mindset
• Secure your product and your enterprise
The competitive landscape may be shifting, but the core selling point of vehicles remains
the same: The customer experience.

2. Individual
Parts Supply
Test and Validate
Flash
Assembly
Manufacturing Builds
Ship Vehicle
Validation
Optimization
Receive/Process
Development
Test
R&D
Vehicle Repair
Wireless
Wired
USB
Select
Specifications
Keyless Entry
Long-Range Radar
Development
Engineering
Design
TPMS
Flexray
App Framework
Driver Rorewarning
Government Procurers
Development
Congress
HVAC
Regional
Media
Media
Dealers
U.S.
Cellular
Logistics
Select
Assembly
Deliver Source
Market
Regional
Partnerships
NAFTA
FCCLaw
Partnerships
Law Enforcement
Trade issuesSuppliers
Partnerships
Industry Forums
Alliances
External
Industry Media
National News Media
R&D Labs
Social Media
Sencors
Individual
Market
Customer Service
Update Software/Firmware
Sell
Corporate
Emergency Services
Civic Services
Law Enforcement
Highway/Roads
Sensors
Financial Services
Apps
Electrical Grid
Network
Energy Infrastructure
Family Link
Apps
Energy
Infrastructure
Safety
Civic Services
Software
VCP
Gas & Oil
Civic Services
App Framework
3rd Party Apps
Roadside Assistance
Navigation System
Engine Controls
Backup Cameras
Driver Forewarning
Chassis Systems
Data Centers
Infotainment
Transportation
Internal
Financial Services
Affiliates
DOT
EPA
INFLUENCERSINFRASTRUCTURE
LIFECYCLE
Service
Features
& Services
Corporate
IT Infrastructure
Media
Transportation
Network
Source
& Supply
Cellular
Network
Design
& Test
Dealership
Network
THE FUTURE IS
CONNECTED
Hardware/
Software
Components
Consumers
Competitors
& Suppliers
Government
Manufacture
COMPONENTS
Network
Interfaces
Commercial Solutions | Automotive Commercial Solutions | Automotive
Thrive in disruption
As the connected vehicle landscape continues
to mature, automakers need to adapt. At Booz
Allen Hamilton Commercial Solutions, we see
this revolution as an opportunity to generate
new revenue streams and develop brand
differentiators.
Recognizing this opportunity requires insights
that extend beyond traditional automotive
boundaries. We guide you to act decisively and
benefit from forward thinking, from product
cyber security to data analytics. We help
you forecast future consumer demands by
anticipating trends across the high-tech and
manufacturing landscape.
Booz Allen’s extensive knowledge of the automotive ecosystem
helps you succeed in a complex, interdependent world.

3. Commercial Solutions | Automotive
Jon Allen
Principal
Tel +1 703-377-7194
allen_jonathan@bah.com
Denis Cosgrove
Senior Associate
Tel +1 202-346-9296
cosgrove_denis@bah.com
Sedar Labarre
Vice President
Tel +1 202-346-9201
labarre_sedar@bah.com
Pranav Saha
Lead Associate
Tel +1 410-684-6528
saha_pranav@bah.com
To discuss how we can personally help your business thrive, please contact:
www.boozallen.com
Booz Allen Hamilton has been at the forefront of strategy and technology consulting for nearly a century. The firm provides business and technology
solutions to major corporations in the financial services, health, and energy markets, leveraging capabilities and expertise developed over decades of
helping US government clients in the defense, intelligence, and civil markets solve their toughest problems.
Booz Allen is headquartered in McLean, Virginia, employs more than 22,000 people, and had revenue of $5.48 billion for the 12 months ended March 31,
2014. In 2014, Booz Allen celebrates its 100th anniversary year. To learn more, visit www.boozallen.com. (NYSE: BAH)
Booz Allen Commercial Solutions
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From cyber security strategy to technical assessments, we offer a wide range of
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